X introduced a brand new long-form put up format referred to as Articles at present. The characteristic, which is just accessible to Premium+ subscribers and verified organizations, lets customers publish posts with textual content formatting, different X posts, and embedded movies and pictures — akin to a put up on a WordPress-like content material administration system or an article on Medium.

The corporate’s @Write account introduced the brand new characteristic on the platform by publishing an article.

Final 12 months, the Elon Musk-owned social community elevated the restrict for lengthy posts to 25,000 characters for paying customers. The restrict for an article is seemingly increased at 100,000 characters, as famous by Engadget.

This post by Chris Bakke signifies customers can add bulleted lists and hyperlinked textual content to the put up as nicely — Bakke’s job itemizing firm Laskie was acquired by X final 12 months.

Twitter debuted Notes as a long-form publishing medium in 2022 earlier than Musk took over the corporate. Nevertheless, underneath Musk’s administration, the Notes project was placed on maintain, ad-free articles have been killed, and the publication platform Income was shut down.

And but, in July 2023, Musk famous that the corporate is engaged on a manner for creators to put up long-form articles with combined media.

“This may permit customers to put up very lengthy, complicated articles with combined media. You possibly can publish a e-book in order for you,” Musk wrote in a reply to a consumer at the moment, who posted in regards to the newly named “Articles” characteristic.

Musk has lengthy pushed creators like MrBeast and former Fox Information host Tucker Carlson to put up on X instantly. With this newest transfer, the social media firm goals to draw writers who want to put up on the platform instantly.