As a woman in an Instagram account to her 20s, I’ve witnessed the explosive rise and destigmatization of medical spa treatments. These treatments have become a part of regular conversation in a way they haven’t in the past.reportThe from the influencer I ran track with in high school posting promos for lip blushing and fillers, to constantly discussing buying a Groupon for Baby Botox with my friend Emily Underlying spa that is medical has grown rapidly alongside its new popularity, too. Medical spas are projected to be a $30 billion business by 2030, according to a* that is( by Grand see analysis. And the* that is( reports that the number of clinics offering these treatments grew 62% from 2018 to 2022.Private equity firmsInvestors are starting to take note of this industry. Most of these medical spas — 81%, according to American Med Spa Association data — are independent clinics or businesses that are small.

tend to be beginning to circle like vultures searching for candidates that are prime roll-up strategies. Startups are building solutions that are tech these smaller businesses with VCs apparently wanting to back all of them.

So I wasn’t surprised when I saw that RepeatMD, a vertical SaaS company for the medical spa industry, raised a sizable $50 million Series A. But used to do get one concern.(*)