Apple CEO Tim Cook dinner is promising that Apple will “break new floor” on GenAI this yr.

Cook dinner made the pronouncement throughout the firm’s annual shareholders assembly at this time, which got here in the identical week the corporate reportedly scuttled its multibillion-dollar, decade-long plan to construct an EV. Among the workers on the EV mission had been reassigned to work on varied GenAI initiatives, according to multiple publications.

Apple, not like lots of its Massive Tech rivals, has been sluggish to put money into — and ramp up — GenAI.

In the course of the firm’s Q1 earnings name, Cook dinner stated Apple was working internally with GenAI however that it was taking a slower, extra deliberate strategy to customer-facing incarnations of the know-how. Certainly, Apple’s solely briefly talked about GenAI in its latest press conferences and bulletins, corresponding to when it launched new autocorrect and textual content prediction options in iOS final fall.

Bloomberg’s Mark Gurman has reported that Apple is planning to improve Siri and iOS’ built-in search device, Highlight, with GenAI fashions, with the aim of enabling each to reply extra complicated queries and deal with refined multi-turn conversations. Apple can also be stated to be exploring AI-powered options to permit customers to routinely generate presentation slides in Keynote and playlists in Apple Music, in addition to GenAI-powered coding solutions in Xcode, the corporate’s app improvement platform.

A few of these — or none — may arrive within the subsequent variations of iOS, macOS and iPadOS, that are anticipated to be demoed at Apple’s Worldwide Developer Convention this summer season.

Maybe telegraphing Apple’s intensifying GenAI focus, engineers on the firm have co-authored an growing variety of GenAI-related educational and technical papers. One describes a system that may generate animated 3D avatars from quick movies. One other particulars Keyframer, a device able to animating nonetheless photos.

Conspicuously, Apple’s additionally printed a slew of open supply fashions and instruments for creating GenAI-powered software program in latest months.

Ferret, launched in October, is a chatbot constructed on prime of an present open supply mannequin, Vicuna, whereas MGIE, launched earlier this yr, is a mannequin that may modify photos based mostly on pure language instructions.

Bloomberg reported in October that Apple was investing $1 billion a yr to compensate for GenAI, together with efforts like a proprietary giant language mannequin referred to as Ajax and an inside chatbot often called Apple GPT — and probably even new {hardware}. The upcoming iPhone 16 fashions are rumored to be in line for a “considerably” upgraded Neural Engine, Apple’s model of customized on-device chip for accelerating AI processing.