TikTok launched today the “Artist Account” or “shop screen” for followers to see performers’ tracks, understand upcoming releases and acquire an look that is inside their creative process. The video-sharing app is launching a suite of new tools to enable artists to further promote their music and increase discoverability, such as a artist that is new, the capability to emphasize a unique launch on advancement pages and much more.

TikTok’s brand-new singer label, which seems underneath a free account title, permits designers to recognize by themselves as designers which help them get noticed among other designers. Artists must publish at minimum four tracks is qualified to receive the label. Significantly more than 70,000 music artists are actually utilising the label, in line with the business, including Sam Smith, Luke Combs, Shakira and Meghan Trainor, amongst others.

Another brand-new device is “New Release,” which lets performers emphasize a song that is new up to 14 days before and 30 days after release. A” that is“New seems beside the track. The track can be showcased on advancement pages of catalog noises, letting artists achieve more fans that are potential. Popular boy band BTS tested New Release over the summer to promote their single “Take Two.”

Artists are able to pin a video to the top of the discovery that is sound to improve presence, whether that be a unique record launch or a trending clip.

They may also make use of the brand-new “Behind the Song” function to talk about insights that are exclusive their songs and what/who inspired them. This is similar to Spotify’s “Clips,” short videos where musicians talk about their process that is artistic, TikTok has actually included a music loss that instantly adds recently circulated tracks and curates a catalog for supporters to gain access to an artist’s discography quickly.

TikTok most likely circulated musician reports to battle Spotify along with other songs services that are streaming. Spotify has several promotional tools, including artist profile pages, which feature tabs for music, events and merch.

TikTok recently introduced an “Add to Music app” capability so users can quickly save TikTok songs to their Spotify, Apple Music, or music that is amazon.