In an effort to seize extra advert {dollars}, regardless of the looming U.S. ban, TikTok is introducing new promoting merchandise and alternatives that can permit entrepreneurs to raised management what kind of content material their adverts seem towards.

The corporate says it is going to use generative AI to curate trending, brand-safe content material; develop its choice of “tentpole” moments, just like the Paris Olympics and Met Gala; and permit advertisers to purchase slots with particular networks and content material choices.

The corporate launched the “Pulse Premiere” advert slot final yr, and it’s now including new companions to it. The providing focuses on bringing in additional premium advert {dollars} by letting advertisers place their adverts immediately after writer and media content material in over a dozen classes, together with life-style, sports activities, leisure and training. The adverts would seem on content material from choose publishers on the app’s For You feed.

The slot is supposed to attraction extra to TV advertisers who’re used to having the ability to purchase adverts that run alongside particular applications.

TikTok had earlier partnered with corporations like NBCUniversal, Condé Nast, Dotdash Meredith, BuzzFeed, Hearst Magazines, Main League Soccer, UFC, Vox, and others. Now it’s including Paramount World and NHL to its listing of Premiere companions.

The previous partnership gave advertisers the choice to purchase adverts that run alongside content material from, for instance, NBCUniversal — suppose “Saturday Night time Reside,” “America’s Received Expertise,” “At the moment Present,” Bravo, and others. The brand new partnership with Paramount World, as an illustration, will let advertisers place adverts towards content material from MTV, CBS Sports activities, The Day by day Present, Leisure Tonight, and extra.

TikTok stated it is going to additionally work with Nielsen ONE Advertisements and iSpot.television to provide advertisers the flexibility to measure how their TikTok adverts add “incremental and complementary attain” to their TV campaigns, the corporate stated.

The corporate is presenting these new advert choices at this yr’s IAB NewFronts 2024, the place a variety of media corporations and social apps market themselves to advertisers. TikTok took the chance to share some stats on its advert choices’ success, noting, for instance, that the TikTok Pulse suite — which ensures adverts subsequent to the highest 4% of trending movies, seasonal moments, or premium content material — will increase advert recall by 9.8%.

The corporate additionally touted its potential to achieve customers who could not have seen TV adverts, saying that 58% of all TikTok marketing campaign impressions reached a singular viewers “unexposed” to the TV portion of the marketing campaign. Plus, it stated advertisers who added TikTok to their TV campaigns reached a further 22% of their viewers.

TikTok’s announcement is seemingly enterprise as standard for the corporate, because it represents offers that had been finalized lengthy earlier than the U.S. ban invoice went via, however the destiny of the app’s future within the nation is unsure. Although the corporate’s dad or mum, ByteDance, has vowed to battle the ban, it has additionally threatened to pull out of the country rather than divest. Clearly, that will not be nice for its potential to herald advert {dollars}.