TikTok mentioned right this moment that it has partnered with ticketing firm AXS to promote tickets for occasions worldwide. The ByteDance-owned app is introducing this characteristic within the U.S., U.Ok., Sweden and Australia at launch. Customers in these areas can faucet on the occasions highlighted in movies or on artists’ profiles to purchase tickets via AXS.

TikTok had signed an analogous take care of Ticketmaster for U.S.-based occasions in 2022, and expanded the partnership in 2023 to promote tickets in 20 extra nations.

The short-video platform mentioned it should let licensed artists promote their stay occasions by including AXS occasion hyperlinks to their movies, and promote tickets through an in-app ticketing characteristic.

AXS additionally sells tickets on different leisure providers, resembling Spotify and Bandsintown, via its AXS Anyplace program.

Final October, TikTok onboarded Tickets.com as a associate to promote passes for its first stay music occasion.