Instagram Threads now has extra 130 million month-to-month energetic customers, Meta CEO Mark Zuckerberg announced through the firm’s fourth-quarter earnings immediately. The text-based social networking app is among the many new initiatives which have sprung up within the wake of Elon Musk’s 2022 acquisition of Twitter, now known as X, the place it competes with varied startups and open supply initiatives, together with Bluesky, Mastodon, Nostr, Publish, Spill, and others.

Zuckerberg stated that Threads is “rising steadily,” although characterised the app as having blown up earlier than Meta was prepared.

“I’ll word that Threads now has extra individuals actively utilizing it immediately than it did throughout its preliminary launch peak,” stated Zuckerberg. “In order that one’s I feel on monitor to be a serious success.”

Final quarter, Zuckerberg additionally spoke extremely of Threads, saying he believed the app had likelihood of reaching 1 billion customers inside a couple of years. On the time, Threads had north of 100 million month-to-month energetic customers.

Meta stated its household of apps, which additionally contains Fb, Instagram, Messenger, and WhatsApp, have been utilized by 3.19 billion people each day within the fourth quarter, up from the 3.14 billion it noticed within the quarter ending September 2023. Month-to-month energetic customers have been at 3.98 billion, up from 3.96 billion within the prior quarter.

We’ve seen proof that Threads has been gaining traction in current weeks. App intelligence supplier Appfigures discovered that the Instagram-owned app had tripled its downloads in December to turn into the No. 6 most downloaded app within the month throughout the Apple App Retailer and Google Play. X, nonetheless fighting its rebranding, was No. 36.

Picture Credit: Appfigures

By leveraging Instagram’s pal graph, Threads had a record-breaking launch, reaching 100 million registered customers inside its first 5 days final July. However curiosity in Threads started to taper off within the fall, solely returning to development as Meta gave it a push by selling Threads’ viral posts to Fb customers. That probably helped the app safe its spot within the prime 10 most downloaded apps globally in December.

Zuckerberg’s feedback have been probably meant to move off the issues that had been raised throughout Threads’ downturn, which had some critics prematurely declaring it dead. That doesn’t seem like the case any extra — and a third-party tracker says Threads has an estimated 160 million total users.

As for Meta’s earnings, the corporate noticed $40.1 billion in income within the quarter ending in December 2023, forward of analysts’ estimates of $39.18 billion and earnings of $5.33 per share, forward of estimates of $4.96. Web earnings was $14.02 billion. Income for the full-year 2023 was $134.90 billion.

Meta additionally introduced its first cash dividend of $0.50 per share which shall be paid in March to Meta’s shareholders.