Telegram founder Pavel Durov introduced Wednesday that customers on the chat app with private accounts can now convert them into enterprise accounts by paying a month-to-month charge. This offers customers the power to record data comparable to location and opening hours, which may be useful for small cafes and store house owners.

A number of the different options for enterprise accounts contain organizing chats with colour labels, utilizing automated greetings or away messages, and shortcuts for fast replies. On his channel, Durov stated that Telegram plans to launch extra enterprise options this month together with a technique to combine AI-powered chatbots for customer support.

“Telegram Enterprise accounts will have the ability to seamlessly add chatbots as their invisible secretaries to reply to all or sure chats. With AI, these chatbots can deliver customer support automation to a completely new stage,” he stated.

Telegram is attempting to compete with WhatsApp Enterprise, which crossed the mark of 200 million month-to-month lively customers final 12 months, with these new options. Nonetheless, a significant differentiation is that Telegram is charging a subscription charge to make use of enterprise options, whereas WhatsApp depends on the kind of conversations and frequency of chats to generate income.

Meta-owned WhatsApp launched many business-facing options final 12 months together with customized buyer messages and flows to finish e-commerce transactions with out leaving the app.

Over the past two years, Telegram has centered on growing its enterprise via premium subscriptions, self-custodial crypto pockets, and public sale of premium usernames. The chat app, which has greater than 800 million customers throughout the globe, can also be planning to launch its advert platform this month with a revenue-sharing program for channels.