It are Valentine’s Day right here when you look at the U.S., nevertheless the app that is dating isn’t looking as promising as it used to. According to a new analysis by app intelligence provider, global downloads of dating apps saw only tepid growth year-over-year as of this January — a slight increase of just 1.9% to reach 128 million installs, compared with the 29% increase seen during the same time in the year that is prior. Within the U.S., development has additionally slowed, with a 2.38% year-over-year boost at the time of January 2024, achieving about 12.7 million installs, down through the almost 16% development observed in January 2023.

While loves to decorate any development as a sign that is positive the industry, there are other signals that the market is losing steam.

Image Credits:

Dating app giant Match Group, which operates Match, Tinder, Hinge, OkCupid, and others, reported its number that is total of consumers declined by 5% year-over-year at the time of its fourth-quarter earnings report in January. The company had reported a 6% decline in customers paying for its flagship app, Tinder,

.only three in 10 adults reportedTinder’s paying customer growth also slowed again last quarter, dropping 8% year-over-year to reach 10 million payers, the company said in its shareholder letter.2019,Though in the prior quarter Match Group still beat estimates on fourth-quarter earnings and revenue — the latter up 10% year-over-year to $866.23 million — it’s become increasingly clear that’s because the company has learned how to squeeze more dollars out of a paying user base that is shrinking. Just to illustrate: Tinder launched a ridiculously priced $500 every month registration labeled as Tinder Select final autumn, which guaranteed to fit members utilizing the sought that is“most after” profiles — an idea it picked up from its 2022 acquisition of high-end dating app The League.

In the U.S. market, one of the largest for dating apps, one in 10 U.S. adults ever using a dating site or app, Pew Research reported last year. That figure remains the same as in

the firm pointed out.recent analysis of U.S. Census Bureau dataMeanwhile, although one-quarter said they met their partner on a app that is dating web site, online dating programs’ wider success on that front side is dubious.that 44% of U.S. dating app usersA

discovered that an archive wide range of 40-year-olds (

) have not already been hitched, up from only 6% in 1980. Probably, this reflects various other facets — such as the acceptance of single lovers residing collectively plus the addition of same-sex partners into relationship information. Nonetheless, given stated they looked to internet dating applications locate a partner that is long-term as opposed to wanting more casual relationships, it’s not clear that today’s apps have been able to deliver.

In addition, Tinder’s hold on the U.S. dating app market appears to ever be waning therefore somewhat,’s brand new report programs. At the time of final thirty days, it had the market share that is largest of any other dating app at 29.3%, but this is down from 29.8% a year ago.on its websiteImage Credits: foundTo date, Tinder has seen a total of 530 million downloads, the company shares

, but Match also admitted in Q4 that both Tinder’s U.S. and global daily users that are new declined because of the mid-single digits year-over-year, as well as the decrease with its having to pay consumers.

Bumble’s share, meanwhile, shrunk from 17.6per cent to 14.3 per cent year-over-year, said, in the future in at quantity two.

The “Other” group of internet dating applications, including small businesses and startups trying out brand new designs, expanded from a 27.4% share of the market in January 2023 to 29.2per cent in January 2024. This generally seems to suggest that among dating app users, there’s a desire that is growing something increasing number of peopleThings could still turn around, of course. Match Washington Post write-up it will now look to AI to improve the app that is dating, including in places like its picture picker, matching abilities, and post-match guidance, by enhancing functions like discussion beginners and nudges with AI.AppfiguresThis follows in development that

tend to be embracing AI resources like ChatGPT to assist them to making use of their online dating application chats. An AI tool that is dating went viral and has seen downloads rise in the months following its recently warned. According to data from app intelligence provider

, Rizz has seen north of 2.24 million downloads over the year that is past as an example. record $505 millionWhether AI can deliver more individuals returning to internet dating programs, needless to say, continues to be to be noticed, considering that it will likewise likely motivate much more romance that is AI-powered and other malicious activity, security firm McAfee

.(*)All this doesn’t mean the market isn’t ripe for investment, however. In addition to the changes driven by AI, Match proves that dating apps can still deliver dollars that are big precisely monetized. noted that internet dating applications generated* that are a( in January 2024, even while year-over-year income development slowed down to 8% from 17per cent the entire year prior.(*)