Substack is including new capabilities to its Twitter-like Notes function that convey it extra in-line with the social community now often known as X. The corporate introduced on Tuesday that customers can now submit movies on to Notes within the Substack app and on the net. Customers can now additionally embed Notes on exterior webpages.

The launch of the brand new options come a yr after Substack launched Notes in April 2023, throughout a time when corporations had been aiming to draw customers who had been fleeing Twitter after Elon Musk took the reigns of the social community in late 2022. The Notes function lets customers share posts, quotes, feedback, photos, hyperlinks and concepts in a Tweet-like format, and the short-form content material is displayed in a devoted Twitter-like feed.

Beginning immediately, customers can submit movies on to Notes by recording a video or choosing one from their cellphone’s digicam roll or their desktop. The corporate says extra writers and creators are utilizing its video instruments and beginning new exhibits on the platform, so it needs to make it doable for them to share their work on Notes, too. On condition that apps like X and Meta’s Threads enable customers to submit movies, it is smart for Notes to supply the potential as properly.

As for embedding Notes on exterior pages, Substack says the brand new functionality will enable writers’ content material to journey extensively throughout the online past Substack. In an instance given by Substack, a author’s Notice may very well be embedded right into a information article, which occurs with X posts very often. Customers can discover a Notice’s embed code by clicking on the three-dot menu within the top-right nook and choosing the “embed word” possibility.

Substack introduced on Tuesday that Notes has generated greater than 3,000 paid subscriptions and 230,000 free subscriptions for writers and creators on Substack previously 30 days. In its weblog submit, Substack explains that Notes is very precious for customers who don’t have giant pre-existing audiences.

The corporate noticed a possibility to capitalize on the chaos at Twitter as quickly because it started. In October 2022, Substack took a direct shot at Twitter and warned in a post  that: “Twitter is altering, and it’s powerful to foretell what could be subsequent.” The submit inspired creators of all types to port their Twitter follower base to Substack. Substack then took its ambitions additional with the launch of a Chat function, after which later, Notes.

As Substack continues to construct out its Twitter-like product, X is spiraling additional into disarray, as the corporate introduced on Monday that it plans to cost new customers a small charge earlier than they’re allowed to submit on the social community, in an effort to curb the platform’s bot downside.