Controversies and PR headaches weren’t adequate to dissuade Spotify from re-upping podcaster Joe Rogan to its agreement, whose show over the past couple of years drove divisions among music fans and artists alike and even prompted some big names, like Neil Young, to pull their catalogs from the streaming service. Regardless, the show remained popular enough to earn the spot that is top people’ most-listened-to podcast each year since visiting Spotify in 2020. Today, Spotify’s commitment using the podcaster goes on, since the organization announced an innovative new, multiyear arrangement with Rogan, estimated at $250 million over its term, based on the Wall Street Journal.

The offer will offer you Rogan a guarantee that is minimum along with a cut of the ad sales, the Journal said. (Spotify told us the number being reported is incorrect, however.)

Critically, Rogan’s show will no longer be exclusive to Spotify.

Rogan’s deal with Spotify came about at a time when the company’s strategy was focused on building a set of exclusive and programs that are original make its solution much more competitive with Apple Podcasts as well as others. The business spent billions to construct its podcast company, purchasing studio and internet protocol address purchases also brand-new technologies, including advertisement technology, before moving program year that is last. Spotify’s head of its podcast business, Dawn Ostroff, resigned, and the company conducted layoffs. The Ringer and Gimlet Media, and signed exclusive deals with Rogan, Alex Cooper (“Call Her Daddy”) and Dax Shepard.would no longer be limited to SpotifyThis under Ostroff’s lead, Spotify had snatched up studios like Parcast few days, news broke that Cooper’s program expand its shows to other platforms, and would start on various other platforms that are audio like Apple. Video of the show, however, would remain on Spotify. The move follows others that had seen Spotify loosening its grip on its exclusives, like last year’s news that Gimlet would

. Shepard’s “Armchair Expert” and “anything goes with emma chamberlain” had also rolled out more broadly, leaving Rogan’s show as Spotify’s remaining exclusive. And now it is no more.reported its first quarterly profitSpotify’s change in direction comes as the company continues to struggle to regularly turn a profit, having

in a and a half back in October year. Those shows deliver by making the former exclusives available across more platforms, Spotify will have the ability to grow the ad dollars. That may now be more desirable than keeping them locked up as an incentive for new subscribers.

It could also take some of the heat off Spotify when Rogan wades into controversial territory. In 2022, the streamer faced backlash after Rogan was accused of using his platform to spread misinformation. That led Spotify to adjust its policies and include content advisories, but ultimately the artist departures, the campaign that is#cancelspotify the unfavorable headlines didn’t influence Spotify’s paid customer figures during the time, nor noticeably raise Spotify’s online streaming competitors.blog post.“JRE Remains king that is podcasting’s regularly ranking once the most-listened-to podcast globally and our people have actually rated the program as Spotify’s covered top podcast every year since 2020,” noted Spotify in today’s Edison The company said JRE now has significantly more than 2,200 attacks offered, and therefore the podcast may be the No. 2 most-listened-to show for females over 13 when you look at the U.S., per No. 1 show overall as of Q3 2023, plus the

.

Since joining Spotify, general podcast usage is continuing to grow 232% and advertisement income expanded 80% from 2021 to 2023. JRE advertisement revenue expanded 45% in 2023.

Updated, 2/2/24, 2:10 PM ET Updated to observe that Spotify disputes the figure becoming provided because of the Journal. Nonetheless, it declined to touch upon offer terms.(*)