Spotify’s reside audio app is now not energetic, however the firm has been utilizing the tech to attach followers and artists higher with the “Listening Social gathering” function. The function lets high-engaging followers be a part of occasions like releasing of an album by an artist with alternatives to ask them questions.

The corporate confirmed to For Millionaires that it has been testing this function within the U.S. and Indonesia since December 2023 with plans to develop to extra markets.

“It’s nonetheless in its early phases however we’ve had a couple of artists take a look at over the previous few months together with Zara Larsson and Bleachers,” A Spotify spokesperson stated.

Khurangbin Spotify listening party

Picture Credit: Threads/Chris

A Listening Social gathering is listed under the events section of an artist’s profile. Spotify stated that whereas usually prime followers of a band obtain a particular invitation, any Spotify Premium consumer can be a part of the Listening Social gathering by way of the itemizing. The corporate didn’t specify what sort of consumer counts as a prime fan moreover people who’ve “demonstrated an affinity for the artist over time.”

Since Spotify is utilizing real-time audio tech,  followers can request to go “on stage” throughout a session to work together with the artist. Plus, every listening occasion has a reside chat room in the course of the occasion.

The corporate stated the function permits followers to buy the newest merch from artists whereas streaming music alongside different followers. Final 12 months, the corporate launched an in-app Merch Hub, to present followers customized suggestions to purchase stuff from completely different artists.

Notably, Spotify has had a Group Session function to take heed to songs with your folks. Now it’s making an attempt to carry elements of group listening and reside audio interactions along with the  Listening Social gathering function.

Over the previous few years, the corporate has additionally tried to develop direct engagement between followers and artists by way of merchandise gross sales, occasions, and ticketing.