Spotify is including music movies to its cellular and desktop apps in some markets. They’re tightly built-in with the corporate’s music library because the streaming big enables you to seamlessly change between audio and music movies in its cellular and desktop apps.

Nevertheless, music movies are solely out there in beta in 11 choose markets for now — and the U.S. isn’t a part of this preliminary rollout. Right here’s the total record of nations the place you’ll discover music movies beginning in the present day: Brazil, Colombia, Germany, Indonesia, Italy, Kenya, the Netherlands, Poland, Philippines, Sweden and the U.Okay.

“For this beta rollout, we selected these markets based mostly on a lot of standards together with market measurement and the provision of native content material help … Keep tuned as we hope to increase the catalog of music movies and enhance availability to extra nations,” Spotify’s VP International Head of Client Expertise Sten Garmark mentioned in an electronic mail.

Along with residing in a type of nations, music movies additionally require an energetic premium subscription. Free customers nonetheless have to go over to YouTube to observe music movies.

Right here’s the way it’s going to work. As an alternative of looking for music movies immediately or searching movies in a separate part of the app, music movies will be began from the “Now Enjoying” display. Once you’re listening to a track that has a music video, you possibly can faucet on a button that claims “Swap to Video” to … change to video.

The music video begins enjoying from the start (even for those who had been in the midst of the monitor) and replaces the album paintings. If you wish to view the video in full display, you possibly can rotate your telephone to panorama.

For this function, Spotify isn’t merely embedding a YouTube video or partnering with a third-party firm. The corporate is internet hosting these movies immediately and delivering them to its customers with none adverts. When requested about royalties when a track is performed in video format in comparison with an audio stream, the corporate didn’t reply.

If you wish to return to background listening, you possibly can faucet on the button that claims “Swap to Audio” to show off the music video. And for those who watch the music video till the tip, Spotify will play the following track in your queue in audio.

On desktop, music movies seem within the right-hand column with details about the present track and artist. Spotify says that the function can also be out there on TVs, the place it makes lots of sense. As a reminder, the corporate has launched apps for the Apple TV, Android TV, Hearth TV gadgets, gaming consoles and a number of other sensible TV fashions.

At first, solely a restricted variety of music movies will probably be out there in Spotify. However the firm has already secured distribution rights so as to add extra movies down the highway.

“In our preliminary beta rollout, we’re beginning with a restricted subset of the total catalog, which incorporates hundreds of music movies. Inside this subset, we aimed to prioritize a variety of genres and artists throughout our launch markets,“ Garmark mentioned.

The timing of this function launch is fascinating, as Common Music Group pulled out its songs from TikTok following a dispute over royalties. With music movies, Spotify is including extra video content material to its app, past Clips (quick movies of artists speaking to followers) and Canvas (looping album artworks).

On the similar time, Spotify can also be catching up with different streaming providers as music movies can be found in YouTube Music whenever you seek for a track or whenever you browse an artist web page. Apple Music additionally has music movies in a separate part on every artist web page. However, in each circumstances, it’s not as simple to modify from audio to video.

Picture Credit: Spotify