After including 15 hours of free audiobooks listening to its subscription plan late final 12 months, Spotify at the moment is introducing a $9.99 per 30 days choice that can permit its free customers to additionally entry its audiobooks assortment. The corporate announced on Friday its new “Audiobooks Entry Tier,” which, much like the service provided to subscribers, permits prospects within the U.S. to stream 15 hours of listening from its catalog of over 200,000 titles.

With the addition, free Spotify customers will be capable of proceed to stream music and podcasts through its ad-supported service, however pay to hearken to audiobooks with out having to purchase a Spotify subscription.

There’s not a lot financial savings available right here, given {that a} Spotify Premium subscription begins at $10.99 per 30 days for a person plan — solely a greenback greater than the audiobooks-only plan. Nevertheless, the transfer might permit Spotify to upsell audiobooks to prospects who aren’t as excited by its music service, or who commonly use one other app for that. It might additionally make the Premium product look extra compelling.

As well as, the transfer provides Spotify a approach to compete with Amazon-owned audiobooks large Audible because it introduces a unique mannequin for audiobook listening. As a substitute of paying for Audible’s $14.95 per 30 days subscription that provides one credit score to purchase a title from its bigger assortment together with greatest sellers and new releases, customers might pay Spotify $9.99 per 30 days for a sure variety of hours. Fifteen hours is pretty beneficiant, because it usually encompasses extra listening time than one audiobook alone, if not two shorter books.

The corporate at the moment additionally provided an replace on the curiosity that free customers have for audiobooks, noting that since launching audiobooks for its Premium subscribers, it’s seen a forty five% improve in free customers trying to find and interacting with audiobook content material every day.

In its most up-to-date quarter, Spotify noticed the second greatest quarterly acquire in customers in its firm historical past, reaching over 600 million month-to-month lively customers, and over 236 million paid subscribers — up 15% year-over-year, regardless of elevating costs within the U.S. from $9.99 to $10.99 per 30 days. It additionally mentioned that it turned the No. 2 supplier of audiobooks, behind Audible, however famous it was nonetheless too early to say what affect the service was having on subscriber momentum and different facets of its enterprise.