Reddit announced at this time that it’s launching a set of instruments, referred to as Reddit Professional, to assist companies develop an natural presence on the platform. The launch comes as Reddit is readying its preliminary public providing (IPO). With this new suite of free instruments, Reddit is probably going searching for so as to add extra manufacturers to its platform and probably convert them into paying advertisers. The launch marks the primary time that Reddit has provided free instruments to assist companies with their social technique.

Reddit Professional is presently in its beta testing part and provides companies entry to an interface with just a few completely different instruments. The suite of instruments options AI-powered insights that floor trending subjects and conversations which can be related to particular manufacturers, permitting manufacturers to see once they have been talked about in a subreddit. The aim of the insights is to assist companies be a part of conversations to attach with new and current audiences. The insights may also assist manufacturers inform the best way they seem on Reddit.

A gif of Reddit's new dashboard for businsses

Picture Credit: Reddit

The suite additionally offers companies entry to publishing instruments to assist them draft and schedule their public posts. The corporate says the instruments will give manufacturers easy steps to start out contributing to communities. Plus, the suite options efficiency analytics that may assist companies analyze the efficiency of their natural posts as a way to make higher selections about their technique. Companies will have the ability to monitor their general engagement and month-to-month progress of their Professional dashboard.

Along with these instruments, companies can lengthen the attain of their posts by turning them into paid ads with out having to depart the platform, the corporate says. To take action, companies have to click on the “promote” button on certainly one of their posts.

Reddit says greater than 200 companies have began utilizing Reddit Professional, together with Taco Bell, Wendy’s, the NFL, The Wall Road Journal, Kate Somerville and Atlas Headrest. In early testing, Reddit discovered that manufacturers utilizing Reddit Professional generated 11 extra posts and feedback monthly and noticed a +35% enhance in month-to-month upvotes of their natural content material, on common.

Picture Credit: Reddit

“By way of Reddit Professional, we’re connecting firms with communities in a mutually beneficial means: unmatched insights and instruments for enhanced participation from companies, each natural and paid, which then drives extra related and beneficial experiences for our customers,” mentioned Reddit Chief Advertising and marketing and Shopper Expertise Officer Roxy Younger within the firm’s announcement submit.

Reddit Professional is out there to companies and organizations through a first-come, first-serve foundation. The corporate plans to launch further Reddit Professional options this yr, however didn’t share particulars about what they might seem like.