This week’s Pitch Deck Teardown comes to you from the PCB-laden confines of CES in Las Vegas. Today, we’re looking at the slide deck that video analytics firm Qortex used to raise a $10 million seed round. Qortex uses AI to help brands, media companies and creators identify the moments that are right a video to put an ad and optimize wedding, which means this will likely be an enjoyable one.

So, without additional interruptions that are commercial preamble, let’s get to it. 


We’re looking for more unique pitch decks to tear down, so you can do that.

Slides in this deck

Qortex has shared its 13-slide deck in full with just its client list redacted if you want to submit your own, here’s how. (that you’d expect to find in a fully fleshed out deck*)As you can see from the list below, the deck is missing quite a few of the slides. There’s no “ask” or “use of funds” slides, no nagging issue declaration, no go-to-market method, with no enterprize model or rates slip, and others. To be truthful, I’m a little amazed the business were able to boost cash after all using this pitch deck, nevertheless the proven fact that it did have the ability to boost ten dollars million is a reminder that is good the deck is only one part of the puzzle. The conversations you have and collateral you share outside of the deck itself are all right area of the fundraising procedure. 

  1. The slip deck includes:
  2. Cover slide
  3. Mission declaration
  4. Team slip
  5. Market dimensions slip
  6. Interstitial slip: “Focus in the news industry”
  7. Solution slip
  8. Product slip
  9. Traction fall
  10. Future programs slip
  11.   Advisers slip
  12.   how it functions fall
  13.   Entry into attached television room slip

  customers

Three what to love

Besides the omissions stated earlier, Qortex’s deck has many poor slides, also. I experienced to dig deep to locate items that We truly love or admire about that deck, but i did so get a hold of some slides really worth celebrating:

A stellar team of advisers

A huge area of the fundraising process involves responding to questions regarding advantage instances and situations, and also probably the most experienced creators feels a stuck that is little. That’s when it’s helpful to have an extraordinary list of resources to draw on — and your board, whether it’s an board that is advisory your board of administrators — is an excellent group to possess in the back pocket.

[Slide 10]And Qortex has actually undoubtedly gathered a remarkable team here: That’s exactly how you board that is advisory! Image Credits

: Qortex

Qortex is being strategic by spotlighting the media expertise on its board, notably the former president of ABC Television and ABC Studios. This is not just about flaunting an industry titan’s backing; it’s a clear signal of Qortex’s access to invaluable insights and guidance that is strategic.

Featured prominently on slip 10, this roster underscores the company’s savvy in leveraging confidence that is high-profile its vision. This advisory board also features the brains behind Universal Sports Network and other seasoned startup advisers, making for a veritable brain trust.

Indeed, it can be a strong competitive advantage to be able to say, with the right people.”

[Slide 6]The biggest takeaway from this slide is that you don’t have to do it all by yourself“ I have access to a deep bench of folks who have done this before and have a big Rolodex to connect us. Fill the spaces in your understanding and knowledge about a board, and slim on it to inform the stories that are rightShow, don’t tell Showing your product in action makes for solid storytelling.

Image Credits

: Qortex

Qortex demonstrates it knows how to communicate a story by quietly leveraging the power of video to show its cutting-edge product off. The capabilities of its video analytics technology it’s a masterstroke in visual storytelling, showcasing not once, but thrice.

Slide 6 has actually videos supplying a glimpse that is real-time how the company discerns audience engagement and tailors marketing strategies accordingly. Slide 7 ups the ante with another video, this time illustrating the integration that is seamless of in to the consumer experience. And slip 12 functions just one more video cementing Qortex’s dedication to revolutionizing the intersection of marketing and technology.

[Slide 4]Is it a bit much? Maybe, but it effectively answers questions that are many how good the merchandise works and also the usage instances it covers.A increasing wave . . . no one really wants to purchase shrinking markets, so Qortex did really showing that its marketplace is developing.

Image Credits

: Qortex

Qortex does an excellent work of showing that the video that is global marketplace is developing and may show financially rewarding. That’s significant: All VCs would you like to observe that a startup is running in a place filled with chance.

Sadly, the business just informs an element of the tale right here. Indeed, the marketplace keeps growing, but Qortex departs aside some important bits: Exactly how much of the marketplace it could be prepared to capture, and exactly what the company’s growth trajectory could look like.

In the remainder for this teardown, we’ll view three things Qortex may have enhanced or done differently, along side its full-pitch deck!

Three items that could possibly be enhanced(*)Above, we noted the glaring lack of a few crucial slides that people frequently want to see in a pitch deck. However with this deck, it is not merely about what’s lacking; the slides that are existing need to be refined as well. Let’s look at how Qortex can revamp some of these slides to elevate its pitch to the level that is next(*)