In an period the place knowledge is king and its quantity and complexity are exploding, Protecto goals to remove the long-standing dilemma companies face between leveraging AI’s energy whereas guaranteeing knowledge privateness. Because the adoption of generative AI instruments like ChatGPT skyrockets, wayward knowledge turns into simpler to seek out, course of and do naughty issues with. Protecto’s APIs are designed to guard delicate knowledge throughout the AI life cycle whereas sustaining its utility.

The corporate introduced it raised a $4 million seed funding round led by Collectively Fund, with contributions from Higher Capital, FortyTwo VC, Arali Ventures and Speciale Make investments. This spherical boosts Protecto’s whole funding to $5 million.


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Slides on this deck

Protecto made redactions to the short-term and five-year objectives and to particular particulars of the near-term product roadmap earlier than submitting its deck to For Millionaires. The timeline for the objectives and milestones associated to the seed funding spherical was additionally redacted. Nonetheless, there’s lots to study from the 14-slide deck:

  1. Cowl slide
  2. Drawback slide
  3. Urgency slide
  4. Platform interstitial slide
  5. Know-how overview slide
  6. Outcomes slide
  7. Resolution slide
  8. Case research slide 1
  9. Case research slide 2
  10.  Aggressive alternate options slide
  11.  Staff slide
  12.  Go to market slide
  13.  Roadmap slide
  14.  Ask and use of funds slide

Three issues to like about Protecto’s pitch deck

There’s a lot lacking from this deck, however there are some good issues to focus on, too.

Aggressive alternate options

This slide doesn’t discuss direct rivals (there are one or two). However the firm does job displaying this info anyway:

[Slide 10] Aggressive alternate options are a good way to look into aggressive landscapes. Picture Credit: Protecto

Aggressive alternate options are companies, strategies or approaches which can be completely different from yours however that fulfill the identical buyer wants or resolve the identical issues. As an example, for those who run a espresso store, a direct competitor can be one other espresso store, whereas a aggressive various is likely to be a teahouse or a fast-food restaurant that additionally sells espresso amongst different drinks. These rivals matter as a result of they symbolize various options to your clients, highlighting the significance of understanding broader market dynamics and buyer preferences.

Understanding and analyzing these aggressive alternate options could be highly effective as an extra layer of perception, uncovering potential alternatives for differentiation and serving to to establish unmet buyer wants. Having mentioned all of that, Protecto ought to have included direct rivals, however this slide continues to be an ideal instance of how a startup can discover its place available in the market.

Helloooo, crew

This crew slide is so stable — the one draw back is that they put it because the eleventh slide:

[Slide 11] A rock-solid crew slide. Picture Credit: Protecto

To face out in a all of the sudden crowded AI house, you’d finest carry receipts that present you’ve obtained the chops to drag it off. The left-hand facet of the slide has an excessive amount of information (why are funding, product and clients on the crew slide?) however the half on the appropriate has a ton of nice info.

In response to his LinkedIn, CEO Amar Kanagaraj spent virtually eight years at Microsoft, together with a stint in search and AI. CTO Baskaran Alagarsamy spent seven years as a “supervisor” at Apple India. I’d have liked to see extra element on precisely what he was managing there (and why this slide says 18 years, whereas his LinkedIn says seven years), however that is the start of a very stable crew. If I had been investing on this house, a crew of this caliber would pique my curiosity and I might in all probability arrange a gathering.

A chic resolution

Privateness and AI can get brain-achingly sophisticated, quick. I admire Protecto’s efforts to simplify it to a degree the place most individuals can fathom what’s occurring within the tech.

[Slide 5] Take delicate, non-public knowledge. Exchange with comparable, faux knowledge. Is sensible to me. Picture Credit: Protecto

Three issues that Protecto may have improved

Pitch deck design isn’t normally that necessary, however the design of this deck is especially unhealthy. There are additionally much more critical flaws hidden amongst these pages.

These case research aren’t case research

In a 14-slide deck, Protecto wastes slide 4 as an interstitial (it simply says “our platform”). It then wastes two slides with the title “case research.” Nonetheless, a extra correct time period can be “use instances.”

[Slide 8] That’s not a case research. Picture Credit: Protecto

A full case research would come with much more details about how profitable it was (did the product achieve eradicating all of the confidential knowledge? How was that measured?), how lengthy it took to combine, and the way completely happy the client was with the answer. Slide 9 is one other “case research” that’s comparable: a use case, not a case research.

The headline of a slide is a promise the remainder of the slide has to satisfy. On this case, I used to be let down each instances, anticipating one sort of knowledge and getting one other. Correct case research would have been actually useful in telling the story right here.

Not an ideal “use of funds” slide

Redactions apart, there’s not a lot right here.

[Slide 14] Virtually fully irrelevant info. Picture Credit: Protecto

The corporate got down to increase $3 million. Using funds, nevertheless, is so fluffy; each bullet level right here makes me need to ask: “However how are you aware it’s working?”

  • Develop engineering: Sure, however why, with what objective, and the way a lot?
  • Drive advertising and marketing: Sure, however with what objectives? By when? How a lot development?
  • Construct channel gross sales: Sure, however which channels are you going after first? Why?
  • Drive developer evangelism: What does that even imply?
  • Outline the class: ???

Principally, all of that is simply corporate-grade jargon. Even when the founders themselves purchase it, buyers in all probability gained’t.

Sure, it’s scary to get predictive and particular. What for those who fail? All plans and projections are predictions. We all know. The buyers know. The purpose is to point out the way you’re considering by means of these predictions; buyers can study so much about you as a founder. That’s extraordinarily useful — and never non-compulsory.

This can be a brainstorm, not a plan

[Slide 12] This go-to-market is simply too imprecise. Picture Credit: Protecto

There’s various issues with this slide. The corporate is arguing it is going to develop by means of product-led development. That’s nice and all, however that not often works in isolation — it must be performed together with different advertising and marketing channels. “For those who construct it, they’ll come” is just not a factor within the crowded startup ecosystem.

I might need to know what these integrations really imply, and the way clients discover them. I’d like to grasp how Snowflake and Databricks play into this plan. And what it’s imagining with “resolution integrators”?

This slide is a pile of phrases on a web page, not an actionable, measurable go-to-market plan.

After which there’s all of the stuff lacking from the deck total …

  • How huge is the marketplace for this type of factor?
  • What traction do you must date? Did the “case research” pay? If sure, how a lot? Did they proceed to make use of the product?
  • There’s nothing in regards to the enterprise mannequin: How will they cost? How a lot?
  • How is that this defendable? Does the corporate have patents? Is there some type of particular magic sauce?

The issue with this deck total is that it doesn’t clarify why this downside is difficult to unravel and why this firm is the one to unravel it. Possibly it’s overly simplified within the deck, however simply based mostly on what’s right here, I feel I may spherical up a handful of builders and construct most of this product over the span of a pair weeks. That can’t be true, can it? As a result of in that case, there’s nothing right here. However since that’s in all probability not the case, it signifies that there’s merely an issue with the storytelling. Sure, this can be a huge downside; now clarify why it’s a hard-to-solve downside.

The complete pitch deck


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