Xpanceo is betting huge on turning us all into cyborgs with sensible contact lenses, securing a cool $40 million to make our sci-fi desires a actuality. Co-founders Roman Axelrod and Valentyn S. Volkov are on a mission to ditch conventional devices and make everybody’s eyes the brand new screens. Who wants smartphones when you may blink to browse? As they push the boundaries of what’s doable with optoelectronics and new supplies, one can’t assist however marvel if we’re heading towards a future the place shedding your contacts might imply lacking your subsequent Zoom assembly.


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Slides on this deck

Xpanceo has shared its full presentation deck, consisting of 19 slides, with For Millionaires. Though the slide record means that the workforce has coated every little thing, a more in-depth take a look at the deck’s contents reveals that some areas may not be as complete as they appear.

  1. Cowl slide
  2. Problem
  3. Answer
  4. Product
  5. Worth proposition
  6. B2C: Use circumstances
  7. B2B: Industries
  8. Traction
  9. Contact lens customers
  10.  Market dimension
  11.  Income forecast
  12.  Competitors
  13.  What’s Xpanceo? interstitial 
  14.  Overview
  15.  Applied sciences
  16.  Pioneering R&D in optical evaluation
  17.  Crew
  18.  Roadmap
  19.  Closing slide

Three issues to like about Xpanceo’s pitch deck

There’s loads of actually good storytelling occurring right here.

A slice of historical past

[Slide 2] A transparent drawback assertion. Picture Credit: Xpanceo

The presentation successfully begins with a transparent drawback assertion, setting the stage for a targeted dialogue on the challenges and alternatives within the realm of augmented actuality (AR) and wearable expertise. This rationalization is essential, because it instantly frames the problems that Xpanceo is addressing with its modern sensible contact lens challenge. By articulating the issues upfront, the deck ensures that the viewers understands the context and significance of the expertise being developed, which is important for garnering help and enthusiasm for the challenge. I like that.

The inclusion of a timeline detailing the evolution of computing expertise throughout the presentation is especially intelligent. This historic perspective not solely educates the viewers in regards to the development and milestones in computing but in addition situates Xpanceo’s work inside a bigger narrative of technological development — and lots of of these developments made loads of buyers very rich certainly.

What’s the issue with AR?

Addressing the shortcomings of AR because it stands, the presentation acknowledges that the tech has not but achieved widespread adoption primarily on account of poor product choices which have didn’t resonate with shoppers. That is true, and it reveals that Xpanceo is conscious of the hurdles confronted by earlier AR applied sciences and is dedicated to overcoming these challenges.

[Slide 3] Easing into the “answer” is a superb strategy. Picture Credit: Xpanceo

There’s an enormous distinction between a “answer” and a “product” slide. Xpanceo’s take right here is refreshingly clear on the variations.

The answer slide is strategic in nature, emphasizing a broader, extra adaptable strategy reasonably than focusing solely on the product. This strategic mindset is essential, because it shifts the emphasis from the specifics of the product to the underlying philosophy of problem-solving.

I like that the answer is articulated in a transparent and accessible method, intentionally avoiding extreme element. This readability is important for speaking successfully with stakeholders, together with buyers, potential prospects and workforce members. By conserving the answer simple and straightforward to know, the workforce ensures that everybody concerned has a strong grasp of the core idea and aims. This stage of transparency fosters belief and alignment amongst all events, which is essential for collaborative efforts and the general success of the challenge.

From there, you may drop into the main points: the product.

So right here’s what the corporate’s truly as much as

Once more, Xpanceo does an awesome job:

[Slide 4] This slide attracts buyers in. Picture Credit: Xpanceo

The product slide does a wonderful job of presenting the product in a transparent and interesting method, avoiding the frequent pitfall of descending into overly technical language that may alienate or confuse the viewers. This strategy is especially highly effective given the advanced nature of the expertise concerned.

Sensible contact lenses that combine superior computing capabilities straight into the person’s visible area looks like magic. Nonetheless, by sustaining simple and accessible language, the slide ensures that the innovation may be understood and appreciated by a broad viewers, which is essential for producing curiosity and help amongst potential buyers.

I notably love how this readability helps set the stage for deeper discussions, all with out getting misplaced within the advanced technological language that little question occurs within the lab. It strikes the best stability between simplicity and informativeness.

Three issues that Xpanceo might have improved

This deck is absolutely good. However is it good?

Nope. Let’s dive in.

What are you elevating?

SAFE rounds, startups, venture capitalists

What? Picture Credit: Getty Photographs

The most important drawback with the Xpanceo deck isn’t what’s in there, however reasonably what isn’t.

One crucial ingredient lacking from the deck is the “ask” slide, which is important when searching for enterprise capital funding. It’s shocking how usually founders overlook this part of their pitch decks. When elevating cash, it’s not the time to be reticent or oblique. Clearly stating what’s being requested for — be it staffing, sources or partnerships — demonstrates to potential buyers a well-thought-out plan and a critical dedication to the startup’s future. This helps buyers shortly perceive the wants and assess whether or not they align with their funding standards.

Together with a selected ask within the presentation additionally conveys that there’s a practical understanding of what the startup requires to succeed. It reveals that cautious consideration has been given to how a lot funding is required, what it is going to be used for, and the way it will assist the corporate obtain its objectives. This stage of element and transparency provides credibility to the pitch and instills confidence in potential buyers in regards to the administration and planning capabilities. It positions the entrepreneurs as critical people who will not be merely experimenting however are dedicated to constructing a sustainable enterprise.

B2B or B2C: You may’t have each

Slides 6 and seven make a case for each a B2B and a B2C mannequin. That’s not an awesome name.

[Slide 6] A use-case brainstorm is intelligent, however it’s essential to provide you with the true use circumstances that drive the funding resolution. Picture Credit: Xpanceo

B2B and B2C enterprise fashions are basically completely different beasts. Only a few corporations are in a position to do effectively with one technique, by no means thoughts each.

B2C gross sales are distinguished by direct interactions with particular person shoppers, specializing in emotional engagement, model id, and creating personalised buyer experiences. This mannequin thrives on quick gross sales cycles and instant buy selections, making it essential for corporations to spend money on understanding shopper behaviors and crafting advertising and marketing methods that resonate on a private stage. Even when corporations often buy below a B2C mannequin, they need to be handled as shoppers within the gross sales course of to keep up simplicity and effectivity in advertising and marketing efforts.

Conversely, B2B gross sales contain extra advanced transactions with different companies, characterised by longer gross sales cycles, increased transaction values, and a concentrate on sensible advantages and cost-effectiveness. This mannequin requires sturdy, credible relationships and sometimes includes personalized options to satisfy particular enterprise wants. Whereas it’s much less frequent, shoppers might generally have interaction with merchandise designed for enterprise use, highlighting the flexibleness required in gross sales methods. In the end, specializing in a B2B or B2C gross sales group ought to align with the startup’s core capabilities and strategic objectives, shaping the narrative of their startup pitch to draw potential buyers.

Attempting to do each gained’t work, so decide one, and clarify why that’s the best alternative.

The market sizing fallacy

[Slide 9] Certain, there are loads of contact lens customers. However are they actually a proxy for Xpanceo prospects? Picture Credit: Xpanceo

When assessing the potential market dimension for Xpanceo’s contact lenses, it’s essential to distinguish the character of the product from conventional contact lenses. Or, put in another way: Is the marketplace for Xpanceo’s product people who find themselves already carrying contacts? The corporate appears to suppose that everybody who wears contacts desires sensible contacts. However that’s most likely not correct.

Xpanceo’s choices will not be merely an alternative choice to spectacles for optical correction however reasonably operate as a wearable machine. This distinction is important as a result of the goal marketplace for Xpanceo might not align straight with the present base of contact lens customers. As a substitute of evaluating the full variety of contact lens wearers, a extra related metric is perhaps the utilization of associated expertise corresponding to smartphones or smartwatches, which displays a tech-savvy shopper base extra more likely to undertake new wearable applied sciences. This strategy may help in figuring out not only a broad viewers, but in addition one that’s extra more likely to embrace modern merchandise.

Xpanceo’s go-to-market technique performs a pivotal function in figuring out its main shopper phase. If the product is designed for mass market consumption, the technique ought to concentrate on figuring out and interesting an early adopter group. This group usually consists of tech fans who’re eager on exploring and adopting cutting-edge applied sciences. These early adopters might present the preliminary traction wanted to penetrate the market, appearing as influencers and validators for the broader shopper base. Their suggestions can be invaluable in terms of refining the product and enhancing its enchantment to subsequent consumers.

I believe the corporate is attempting to indicate that its market is big, however I doubt that contact lens wearers are a proxy. I put on contacts, however solely once I’m doing contact sports activities (martial arts or scuba diving). However even when I had by no means worn contacts a day of my life, I’d be desirous to attempt the Xpanceo answer.

I believe the corporate is attempting to match oranges to Apple computer systems.

The complete pitch deck


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