OnePlus has all the time marched to the beat of its personal drummer — for higher and worse. Take, for instance, the corporate’s newest foray into cellular synthetic intelligence, the AI Eraser. Earlier than you ask, no, this isn’t merely a rebadged model of Google’s longstanding and excellent Magic Eraser.

Nope, OnePlus went forward and constructed its personal model in a bid to point out the world that it has AI ambitions of its personal. It’s possible the Oppo-owned firm has been engaged on AI Eraser for a while now — although the world has identified about Google’s model because the Pixel 6 occasion again in March 2021 (Magic Editor, in the meantime, debuted a 12 months again at I/O 2023).

From the sound of its press materials, the corporate went and constructed this factor ground-up, beginning with its personal first-party giant language fashions.

“AI Eraser is the results of a considerable R&D funding from OnePlus,” the corporate notes in its press materials. “The proprietary LLM behind the brand new function has been skilled on an unlimited dataset that enables it to understand complicated scenes. By this superior visible understanding, AI Eraser is ready to intelligently substitute undesirable objects with contextually applicable parts that naturally elevate the picture’s enchantment, empowering customers with the flexibility to make high-quality picture edits wherever and at any time.”

An AI-powered eraser is an undeniably useful function, but it surely’s additionally one which Google knocked out of the park instantly. It’s in all probability not the perfect use of 1’s R&D sources to go face to face on that function — particularly a function that’s at the moment obtainable throughout iOS and Android gadgets by way of Google Pictures.

Greater than something, this seems to be OnePlus’s try to plant its flag into what has very a lot formed as much as be the 12 months of the smartphone. Hopefully subsequent time, it would use these sources to construct one thing that actually differentiates itself from current properties.

AI is rolling out to OnePlus gadgets this month, beginning with OnePlus 12, OnePlus 12R, OnePlus 11, OnePlus Open and OnePlus Nord CE 4. It is not going to, nevertheless, be coming to the R12-D12.