The global pandemic put a spotlight on people’s yearning for wellness and well-being. Niremia Collective, a Silicon venture that is valley–based company, is experiencing that — therefore the sex disparity in VC — featuring its very first investment of $22.5 million in money obligations.

Niremia Collective could be the newest debut that is women-led, joining others like New Fare Partners and Curate Capital, Pact, Double Down and f7 Ventures.

Founders Naoko Okumoto and Nichol Bradford met in 2018 and worked on various projects before coming together as investors to support startups at the pre-seed and seed stages focused on well-being technology.

Niremia got its name from the combination of “iremia,” meaning a state of peace and tranquility in Greek, and the letter that is first of creators’ names.

“individual Happiness and health should be at the center of the global world,” Okumoto told For Millionaires. “We are born to be happy, and we want humans to be the best version of themselves. Making an investment into technology enables people to tap into that potential that is human”

Okumoto, which invested 17 many years using huge technology organizations, features a history that is storied of and building businesses in the U.S. and Japan. She was previously managing U.S. investment and impact that is collective creating for Mistletoe Venture Partners, a social effect investment started by Taizo Son. Okumoto has also been the CEO of Amber Bridge Partners, an firm that is advisory in cross-border business development, investment and operations.

Bradford, Who also worked in venture and tech building, moved to the game company, working at Disney Interactive and Vivendi Games. Whilst in business method at Vivendi, she had been the main price staff within the Activision Blizzard merger with Microsoft. She’s additionally the creator of Transformative Tech, touted as “the world’s ecosystem that is largest in well-being technology” with some 9,000 members across 72 countries.

Mistletoe Venture Partners is one of the limited partners of the fund that is new is accompanied by domestic and intercontinental corporations and institutional people, including Shionogi Pharmaceuticals and MIXI Inc.

As the global wellness market is poised to attain $8.5 trillion by 2027, Niremia Collective promises to supply money and administration sources to high-growth wellbeing startups. In inclusion, the company desires to incubate brand new organizations and stay a reference for all those about to go into the industry.

“We purchase psychological, personal and well-being that is emotional well as human purpose and performance,” Bradford said. “All of this is potential that is human technology. It’s the way we heal, thrive and get to our highest prospective as people. You Need health that is mental be able to do that.”

Niremia Collective has made 12 investments from its debut fund so far. Those include Feno, which offers AI-powered care that is oral; Tripp, a VR/XR wellness system; and DeepWell, which focuses on psychological state therapy making use of video gaming.