Hyperlink-in-bio startup Linktree mentioned on Wednesday that it has surpassed 50 million customers. 

The determine represents a major uptick from the two.7 million customers the corporate had in 2019. The corporate has been rising constantly, including almost 10 million customers (or Linkers, as Linktree calls them) within the span of simply 5 months: In December, the corporate instructed For Millionaires that it had 41 million customers, and it reported over 47 million customers this March.

Linktree is taken into account one of many high link-in-bio instruments available on the market, with its rivals proudly owning a considerably smaller portion of the pie: competitor Later has round 7 million customers, whereas Beacons has over 2 million.

“It’s astounding to see the size we’ve reached by being Linker-first — now empowering greater than 50 million Linkers with an area that they personal, to develop and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, mentioned in a press release to For Millionaires.

The corporate mentioned additionally it is launching the beta of its social commerce providing. The brand new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to fifteen% fee on gross sales. All customers will have the ability to apply to affix this system later this yr.

The experiment initially launched with a couple of manufacturers (Revolve, Sephora, and City Outfitters) and was solely out there to a couple creators. Beginning as we speak, Linktree is opening it as much as extra customers and has added over 2,000 manufacturers, together with Adidas, Lululemon, New Stability and Internet-a-Porter. Creators can entry an enormous product catalog that includes 1000’s of things that they’ll spotlight on their storefronts.

The corporate additionally added a brand new characteristic in tandem with the beta launch: Customers can now add user-generated content material to advertise related content material from their social media accounts alongside advisable merchandise.

Picture Credit: Linktree

Linktree’s social commerce providing might show useful to influencers, because it provides them the means to successfully monetize their viewers. The worldwide marketplace for social commerce is predicted to succeed in $1.2 trillion by 2025, in line with Accenture.

“The purpose of this system is to supercharge the natural social commerce exercise we’re seeing on-platform, making this simpler for each Linkers and types,” Lara Cohen, Linktree’s vice chairman of name growth, instructed For Millionaires. “We estimate that Linkers are driving upwards of $6 billion in annual [gross merchandise value] through their Linktrees already. We need to cut back friction and enhance conversion by reducing down the variety of clicks required to make a purchase order, and enabling clients to find the merchandise that Linkers love instantly on their Linktrees.” 

The brand new program is indicative of Linktree’s intention to evolve right into a extra versatile service with extra income streams.

Linktree had over 240 million commerce clicks from hyperlinks previously month, changing to roughly $300 million in month-to-month commerce gross sales, an organization spokesperson mentioned, citing proprietary knowledge.

Linktree has come a good distance since its inception in 2016, and is as we speak utilized by everybody from part-time content material creators to celebrities like Demi Lovato, Paris Hilton, and Robert Downey Jr. Even The White House makes use of the link-in-bio resolution to direct U.S. residents to on-line assets. 

The corporate additionally made important investments previously yr, buying two smaller startups within the link-in-bio house, Koji and Bento. Linktree declined to remark about what it plans to do with each platforms. 

Nevertheless it hasn’t all been easy crusing. In June 2023, Linktree laid off 27% of its workforce, seeing many staff in Australia and New Zealand let go from the corporate. In a memo to staff, Zaccaria mentioned the layoffs would assist Linktree shift its focus to furthering development within the U.S., the corporate’s largest market. The layoffs adopted a spherical of cuts in 2022, which noticed 17% of employees let go. 

Linktree has raised greater than $165 million in funding to this point and is valued at greater than $1 billion.