JioCinema, the favored Indian on-demand video-streaming service, launched a brand new month-to-month subscription plan on Wednesday, with the bottom tier costing simply 35 cents. The revamp within the pricing technique comes because the market-leading service seeks to exert higher stress on rivals together with Netflix and Prime Video and “redefine the narrative of premium leisure.”

The service — backed by Asia’s richest man, Mukesh Ambani — launched two month-to-month tiers: Indian rupees 89 ($1), that includes help for 4 simultaneous display entry, and Rs 29, with single-screen entry. Other than the simultaneous viewing, each tiers provide an identical options, together with an ad-free expertise, the flexibility to stream in 4K, and obtain for offline viewing.

JioCinema Premium subscribers will be capable to benefit from the ad-free expertise throughout the platform, together with on the continued in style cricket match, the Indian Premier League, a spokesperson confirmed to For Millionaires. JioCinema Premium additionally contains entry to every thing else on the platform, which features a huge library of content material from Peacock, HBO, Paramount, and Warner Bros. Discovery.

JioCinema had launched an annual premium tier with the worldwide catalog at Rs 999 final yr. Viacom18, the mother or father agency of JioCinema, is discontinuing the sooner tier, and people who had subscribed to will probably be robotically converted to the brand new plan, in response to the spokesperson.

The service will even proceed to supply ad-supported streaming of the cricket match at no cost, the spokesperson added.

The revamp within the pricing follows Ambani’s Reliance — which owns the vast majority of Viacom18 — merging its media enterprise with the native unit of Disney earlier this yr. The three way partnership, whose worth has been pegged at $8.5 billion, stands to seize 85% of India’s on-demand streaming service viewers and about half of the TV viewers, in response to analysts. Disney operates the favored streaming service Hotstar in India and Southeast Asia.

JioCinema can be undercutting rivals Netflix and Prime Video with its new 35-cent premium tier, a fraction of their most cost-effective plans priced at $2.40 and $2.15, respectively, in India.

Reliance and Disney additionally agreed two years in the past to spend about $6 billion on the five-year streaming and broadcasting rights of Indian Premier League. Although Viacom18 plans to proceed to supply an ad-supported IPL streaming expertise at no cost to shoppers, it does plan to get well a lot of the funding it has made within the subsequent three years.

“Creating and constructing an leisure ecosystem with a product that’s made for each Indian family, is not only a enterprise technique, however a imaginative and prescient to empower our nation and customers with an unmatched leisure expertise,” stated Kiran Mani, CEO of Viacom18 Digital, in a press release. “JioCinema Premium goals to redefine the narrative of premium leisure for each Indian whereas constructing a every day viewing behavior.”