Google introduced a variety of new options for Google Play listings for video games, together with AI-powered FAQs, displaying the most recent YouTube movies, new immersive advert codecs and help for native PC recreation publishing. The bulletins have been made on the Google for Video games Developer Summit held in San Francisco.

As a part of the announcement, the corporate is releasing new instruments associated to Play Retailer listings to draw extra customers. Builders can show promotions and the most recent YouTube movies instantly of their listings — they are going to be proven to customers within the Video games tab of the Play Retailer.

Google can be introducing help for AI-powered FAQs on the sport’s info web page in English. At the moment, these options are rolling out to a restricted set of builders. The corporate had been testing AI-generated FAQ solutions on Play Retailer for non-game-related apps for a while.

Google Play listing

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Play Cross and Play Factors

To drive extra in-app purchases, Google can be now permitting builders to set reductions for customers who’ve the corporate’s Play Cross subscription. Moreover, the tech large will launch the subscription service in Korea later this yr.

Google Play Pass offers

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The corporate will even now enable recreation devs to make the most of Play Factors — factors are Play Retailer’s rewards program and have been launched in 2019 — for unique in-app affords. Plus, the Play Factors program will increase to Brazil this yr. The corporate famous that the rewards program now has greater than 220 million members in over 35 markets.

New advert merchandise

Google nonetheless earns nearly all of its income from advertisements. That’s why the corporate is introducing new advert choices for recreation builders. One of the noticeable bulletins in the present day is the introduction of immersive in-game advertisements, which Google claims to mix within the recreation atmosphere throughout genres. The corporate is providing this format by its AdMob platform with placement factors akin to intermission breaks and degree progressions.

Immersive ad in a game on Play Store

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The corporate can be pushing instruments for builders to push purchases. First, it’s permitting recreation makers to see who uninstalled the app by a default uninstaller record. Builders may now goal teams like lapsed payers, customers who’ve by no means bought earlier than or gamers who haven’t acquired any push notifications within the final seven days.

Assist for PC video games

In the previous few years, Google has made its Play Video games for PC program out there in additional than 120 nations. This system was launched to permit customers to play Android video games on their computer systems. Now, the corporate is ready to permit publishers to place native PC video games on the Play Retailer. Google mentioned that titles like “Lineage2M,” “Odin: Valhalla Rising,” “Genshin Impression” and “Dragonheir: Silent Gods” are already out there, with “Solo Leveling: Come up” slotted to launch later within the yr.

Picture Credit: Google