Full Glass Wine, a model acquisition administration startup that focuses on buying wine marketplaces, has raised a $14 million Collection A spherical to proceed buying DTC (direct-to-consumer) wine marketplaces, aiming to guide the DTC wine market. 

DTC wine manufacturers promote wine on to wine lovers, bypassing conventional distribution channels

Full Glass Wine lately acquired Vivid Cellars, a subscription-based wine service supplier in Wisconsin, for an undisclosed worth. The deal is its third acquisition in a 12 months and can allow the startup to broaden its subscription-based mannequin. Earlier acquisitions embody Winc, a DTC wine platform that provides customized suggestions and a subscription service, in June 2023; and Wine Insiders, a market that curates a collection of high-quality wines from around the globe at accessible costs, in October 2023.

“By uniting Winc, Wine Insiders, and Vivid Cellars, we provide a one-stop store for all issues wine, catering to a wider vary of wine drinkers than most conventional retailers, grocers, or single-brand DTC corporations,” Neha Kumar, co-founder and COO of Full Glass Wine, informed For Millionaires. “This complete portfolio permits the corporate to optimize logistics for environment friendly supply and leverage the facility of established manufacturers to create a strong advertising and marketing platform.”

The corporate additionally intends to take a position extra in know-how with the brand new capital. “Vivid Cellars, our most up-to-date acquisition, has developed a wine-pairing algorithm that learns from consumer preferences and rankings. This strategy, just like how platforms like Spotify and Netflix personalize content material suggestions, permits us to create a extra tailor-made expertise for every buyer,” Kumar stated. “Our objective is to leverage knowledge and AI to make customized wine suggestions much more correct and insightful, guaranteeing each buyer discovers and enjoys wines they honestly love.”

The DTC wine business is brimming with potential however one of many hurdles is navigating the advanced internet of laws throughout completely different states, in response to Kumar.

“Guaranteeing a seamless buyer expertise, from discovery to supply, requires fixed innovation and focus,” she continued. “Nonetheless, there are additionally some misconceptions customers may need about DTC wine. Issues about high quality are addressed by means of partnerships with respected vineyards and rigorous choice processes. Worth is a consideration however we provide a variety of worth factors to cater to numerous budgets. Maybe the most important problem is the preliminary discovery course of — discovering the appropriate wines can really feel overwhelming. That’s the place personalization is available in — we leverage knowledge and know-how to assist customers uncover wines they’ll really love.”

Full Glass Wine CEO Louis Amoroso and COO Neha Kumar. Picture Credit: Full Glass Wine

Co-founded in 2023 by Louis Amoroso (CEO), a serial entrepreneur within the wine business and former companion at Goose Island Beer Firm, and Kumar (COO), a former managing director at New Cash Ventures, the startup is open to exploring partnerships with companies to broaden its platform’s attain and choices.

“It may contain collaborations with wineries, meals supply companies, or occasion planners to create distinctive experiences for its clients immediately throughout the platform,” Kumar continued.

The corporate continues to be working by means of the mixing course of to make sure a clean transition for everybody concerned after the latest acquisition.

“We’re taking a look at a complete of not less than a number of dozen staff now at Full Glass Wine,” Kumar stated. “There will probably be vital development on our crew, which [will] strengthen our mixed experience and permit us to supply a wider vary of companies to our clients.”

The startup didn’t present the variety of subscribers it has however stated the acquisitions will assist it generate greater than $100 million in income in 2024. It plans to supply a various collection of over 400 SKUs and an accessible worth vary for purchasers; most bottles vary from $12 to $25.

Shea Ventures led the Collection A funding.