Welcome to Elon Musk’s Twitter (now X), the place the foundations are made up and the test marks don’t matter.

The Tesla and SpaceX CEO introduced his bid to purchase Twitter in April 2022, zealously pushed to rid the platform of spam bots and shield free speech; now, it’s the one-year anniversary since he made his dramatic entrance to the corporate in October 2022, and the platform has modified a lot that even its identify is completely different.

“That is simply my sturdy, intuitive sense that having a public platform that’s maximally trusted and broadly inclusive is extraordinarily essential to the way forward for civilization,” Musk mentioned at a TED convention on the day he made his supply. “I don’t care concerning the economics in any respect.”

Even for one of many richest males on this planet, $44 billion is some huge cash to cough as much as purchase a middling social platform. Regardless of his fervent declarations about increasing “the scope and scale of consciousness” by way of public discourse, the billionaire received chilly toes. A month later in Might, he tried to kill the deal, claiming that Twitter had extra bots than its public filings let on. After a really chaotic authorized discovery course of, which even included some embarrassing texts, Musk was pressured to seal the deal. By October, the platform was his.

Since Musk purchased Twitter and took the corporate non-public, the information across the microblogging platform has been a whirlwind, rife with verification chaos, API entry shakeups, ban reversals, staggering layoffs, and most notably, rebranding to X.

Musk additionally transitioned from his position as Twitter/X CEO to serving as its govt chair and CTO. It was introduced on Might 12 that Linda Yaccarino will step in as the following X CEO. Yaccarino left her position as chairman of International Promoting & Partnerships at NBCU.

As X enters 12 months two of Musk’s possession, right here’s a complete timeline of every thing that’s occurred since Elon let that sink in.

Right here’s an entire timeline of what’s taking place at X, beginning with the newest information:

January 2024

X removes help for NFT profile footage

X quietly eliminated a function for paid subscribers: the power to set an NFT as their profile image. The function, which allowed Twitter Blue subscribers to set NFTs minted on Ethereum as customized hexagonal profile footage, was initially launched by earlier administration in January 2022. Those that had NFT profile footage nonetheless have hexagonal avatars, although it’s unclear if X will take away these as properly.

X guarantees peer-to-peer funds, AI advances in 2024

In a blog post, the corporate claims it will launch peer-to-peer funds this 12 months, to unlock “extra person utility and new alternatives for commerce.” X additionally mentioned that AI can be used to “more and more energy the X person and promoting expertise” in search, advertisements and a forthcoming “See Dissimilar Posts” function.

Journalists critical of Elon Musk had their X accounts temporarily suspended

X temporarily suspended the accounts of multiple journalists, commentators and podcasters who’ve been vital of Elon Musk, together with The Texas Observer’s Steven Monacelli, The Intercept’s Ken Klippenstein, MintPress Information’ Alan MacLeod and The TrueAnon podcast. The impacted accounts have been reinstated just a few hours later.

X introduced again, then eliminated, then introduced again once more, headlines to hyperlink previews

X began exhibiting headlines on the backside of hyperlink preview playing cards once more utilizing a small font. A number of users reported that they might see titles on hyperlink playing cards on the net, with some titles being lower off because of character limits. The corporate seemingly pulled the brand new format hours later, however it’s now again.

X launches “Verified Organizations” feature for small businesses

X’s “Verified Organizations” program now has a $200 per month tier meant for small companies. The fundamental tier comes after X launched the $1,000 per 30 days providing for companies on the platform.

Constancy marks down X’s valuation by 71.5%

Mutual fund firm Constancy marked down its funding in X holdings by 71.5% from the unique valuation of shares. Constancy spent $19.2 million to amass a stake in X again in October 2022 and made a valuation lower of 65% a 12 months later.

December 2023

Musk says X is bringing video to Areas quickly

X might be bringing video to Areas in an try and get customers to additional have interaction with their viewers with out having to go to a third-party platform. Musk mentioned X plans to launch the function by the top of the 12 months, however “definitely by early subsequent 12 months.”

Musk brings Alex Jones and Infowars again on X after person ballot

Conspiracy theorist Alex Jones and his media web site Infowars are again on X after they have been “completely banned” from Twitter by the earlier administration in 2018. 

Musk ran a ballot asking whether or not it was acceptable to carry Jones again to the platform. Almost 2 million individuals voted, with about 70% saying Jones’ account must be restored.

xAI’s chatbot ‘Grok’ launches to X Premium+ subscribers

‘Grok,’ xAI’s “rebellious” AI chatbot, has rolled out to all U.S. X Premium+ subscribers. Musk cautioned that the beta would face many points, although it will be steadily improved. He additionally mentioned that every one English language customers who subscribe to Premium+ would achieve entry to Grok in “a few week or so.”

X is now licensed for cost processing in a dozen U.S states

Musk is shifting ahead along with his plans to morph X right into a funds platform. The corporate in late November was granted three extra cash transmitter licenses in South Dakota, Kansas and Wyoming, bringing the whole variety of states the place the corporate is allowed to have interaction in cash transfers to 12.

X says it would chase SMB advert {dollars} after shedding main advertisers

A brand new report by the Monetary Instances says X will flip to small and medium-sized advertisers to shore up income. This comes after Elon Musk alienated large manufacturers fleeing the platform over his endorsement of an antisemitic publish.

November 2023

X sues Media Issues for defamation

X filed a lawsuit alleging defamation by Media Issues over claims that main corporations like IBM, Apple and Oracle had advertisements seem subsequent to antisemitic content material. 

“The break up second courtroom opens on Monday, X Corp might be submitting a thermonuclear lawsuit towards Media Issues and all those that colluded on this fraudulent assault on our firm,” Musk mentioned.

Musk says X will carry headlines again to hyperlink previews

X will reportedly begin exhibiting headlines in preview playing cards with URLs on the platform after eradicating them in October. Musk said an replace will overlay the headline within the higher portion of the picture of a URL card. He didn’t point out any particular timeline for rollout for the replace.

Main X advertisers pause spending after Musk endorsed an antisemitic publish

After Musk amplified antisemitic conspiracy theories on X, quite a few high-profile advertisers paused their spending on the platform. They embody: Apple, Comcast/NBCUniversal, Disney, Warner Bros. Discovery, IBM, Paramount International, Lionsgate, European Fee, Walmart and as of the time of this replace’s publication, For Millionaires.

X additionally misplaced a high-profile model marketing campaign with Paris Hilton’s 11:11 Media, which might have seen Hilton selling key X options like dwell video, dwell e-commerce, X Areas and extra over a two-year interval.

On the DealBook convention, Musk advised advertisers who just lately paused their advert spending on X to “go fuck your self.”  X CEO Linda Yaccarino later publicly backed Musk and his remarks.

X introduces job search tool

In pursuit of changing into the “every thing app,” X is making an attempt to compete within the hiring area. X unveiled its new job search function, the place Verified Organizations can publish job listings that customers can then search by way of by key phrase and site. X plans for extra updates sooner or later, together with extra subtle filtering instruments, a job suggestions function and the power to bookmark roles.

Adverts watchdog information FTC grievance towards X over unlabeled advertisements

X was caught working unlabeled advertisements in September. Now the difficulty is within the arms of the FTC. Unbiased non-profit Test My Adverts filed a proper grievance with the FTC urging an investigation over the promoting practices at X, together with the dearth of disclosure about which posts are advertisements.

X adjustments algorithm to focus on smaller accounts

X’s For You feed usually surfaces standard and trending posts from its broader community alongside highlights from these you observe. The brand new algorithm replace as a substitute surfaces posts from smaller accounts, in response to an X publish by Elon Musk.

X runs ‘timeline takeover’ advert selling anti-trans movie

As a part of a timeline takeover, conservative media nonprofit PragerU promoted the hashtag “#DETRANS” to promote an anti-trans movie. In a press launch, PragerU noted that it selected X particularly for its advert marketing campaign “because it is without doubt one of the least censored social media platforms” after being bought by Elon Musk.

October 2023

X shuts down its Circles function

On October 31, X shut down Circles, the much-beloved function that allowed customers to publish to a small, unique viewers much like Instagram’s Shut Associates. It stays unclear why Circles was sunsetted a bit greater than a 12 months after its August 2022 launch.

X assessments charging $1 per 12 months in choose markets

“This new check was developed to bolster our already profitable efforts to scale back spam, manipulation of our platform, and bot exercise whereas balancing platform accessibility with the small charge quantity. It isn’t a revenue driver,” the corporate mentioned.

The corporate plans to make use of cost, telephone and ID verification to cease bots.

A brand new report claims X visitors and month-to-month lively customers are down

In accordance with data from market intelligence firm Similarweb, X’s international web site visitors was down 14% YoY in September. U.S. visitors was down by 19%. Efficiency had additionally declined 17.8% YoY on cell units within the U.S., based mostly on month-to-month lively customers on iOS and Android.

X now requires customers to reply a query earlier than becoming a member of non-public Communities 

Admins of personal Communities on X can now require customers to reply a query once they request to hitch, together with agreeing to the group’s guidelines. The brand new function may assist admins and moderators determine who ought to be capable of be part of and supply some safety towards spammers and bots.

X updates Neighborhood Notes

A collection of updates have been made to Neighborhood Notes after the fact-checking system took multiple days to correct misinformation associated to the Israel-Hamas battle. The changes embody:

  • X CEO Linda Yaccarino promised Neighborhood Notes would “seem extra shortly on X”
  • Notice previews at the moment are supported on each Android and the online, with help “coming quickly” to iOS
  • Improved media matching
  • Notifications will ship to customers who Preferred, Reposted or Replied to a publish that later obtained a be aware

X adjustments its “Public curiosity expectations”

X/Twitter eliminated the requirement of getting a minimum of 100,000 followers for posts to be newsworthy. Previous to the coverage change, solely verified accounts can be thought-about for newsworthy posts. Nonetheless, now that X permits individuals to get verified by paying for a subscription, the brand new model of the coverage says posts solely by “a high-profile account” counts as newsworthy posts.

Nonetheless, the up to date web page doesn’t give particulars on what sort of accounts are thought-about “high-profile.”

X can now restrict replies to verified customers

The brand new management shouldn’t be restricted to paid/premium accounts. Customers who don’t pay for X Premium may select to not let non-verified customers reply to their posts.

The function initially restricted replies to both “Accounts you observe” or “Solely accounts you point out” in 2020, however customers may solely select this setting earlier than posting a tweet. In 2021, they up to date the function to permit customers to manage replies after a tweet was revealed.

X to check its three premium tiers

X CEO Linda Yaccarino mentioned the plan in a briefing to X debt holders on October fifth.

It’s not clear when the three-tier subscription plan would go dwell, but references found in the X app’s code by @aaronp613 reference a “Premium Primary,” “Premium Customary” and “Premium Plus” plan, which have full advertisements, half the advertisements or no advertisements, respectively.

X is slicing headlines from hyperlink previews

Now you’ll solely be capable of see a picture with the area identify of the hyperlink on the underside left, which is simple to overlook. The change is a part of Musk’s efforts to get customers to publish “long-form content material” immediately on the platform relatively than encouraging customers to click on out of the platform with hyperlink playing cards.

X Corp. faces a trademark lawsuit

Trademark lawyer Josh Gerben and his agency are representing what appears to be the primary shopper to sue X over its trademark — a Florida-based social media advert company, X Social Media.

The grievance, which was filed within the U.S. District Court docket for the Center District of Florida, states that X Social Media, LLC “has constantly used the X Social Media Mark in commerce since a minimum of early 2016,” and has considerably invested in market consciousness, which included growing a particular “X” mark that’s related to its social media promoting providers.

September 2023

X is shutting down its circle function

“X is deprecating Circles as of Oct thirty first, 2023. After this date, you won’t be able to create new posts which might be restricted to your Circle, nor will you be capable of add individuals to your Circle. You’ll, nevertheless, be capable of take away individuals out of your Circle, by unfollowing them as described beneath,” X mentioned on its support page.

Audio and video calls might be out there to premium subscribers

New code within the X app reveals that each audio and video calls might be supported. Nonetheless, the function will solely be out there to these with an X Premium membership, it seems. The brand new findings have been uncovered by tech veteran-turned-investor Chris Messina contained in the X app’s code.

X could not be a free web site

In a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu, X Proprietor Elon Musk mentioned the corporate was “shifting to a small month-to-month cost” for using the platform. He advised that such a change can be essential to cope with the issue of bots.

Musk didn’t affirm what the brand new subscription cost would value, however described it as a “small amount of cash.”

X launches account verification

X has launched authorities ID-based account verification through a partnership with Israel-based Au10tix for paid customers to stop impersonation and provides them advantages reminiscent of “prioritized help.” The pop-up for ID verification signifies that the Au10tix may retailer this information for as much as 30 days.

X caught working unlabeled advertisements in customers’ Following feeds

Whereas scrolling the Following feed on a Mac utilizing the Chrome internet browser, For Millionaires encountered a handful of unlabeled advertisements amid different posts from individuals we observe, in addition to different advertisements that did correctly show the “Advert” label on the prime proper of the publish.

As a result of lots of X’s advertisements are nonetheless labeled, this makes the unlabeled ones even more durable to identify.

It’s unclear if the difficulty is a glitch with X’s promoting platform or a deliberate change.

X bans scraping and crawling

The new terms, that are efficient from September 29, ban any sort of scraping or crawling with out “prior written consent.”

NOTE: crawling or scraping the Companies in any type, for any objective with out our prior written consent is expressly prohibited.

The earlier model of the phrases allowed crawling in accordance with robots.txt.

Neighborhood Notes is now out there for movies on X

Neighborhood Notes is an current program for crowdsourced moderation. X introduced that notes by contributors connected to a video will present up in all posts with that video.

August 2023

X will start gathering person’s biometric information together with schooling and job historical past on September 29

“Primarily based in your consent, we could accumulate and use your biometric data for security, safety, and identification functions,” the updated policy reads. X hasn’t specified what it means by biometric data, however it’s normally used to explain an individual’s bodily traits, reminiscent of their face or fingerprints. X additionally hasn’t supplied particulars on the way it plans to gather it.

X permits paid customers to cover their likes

Paid customers on X now have a setting underneath profile customization that lets them disguise the Likes tab. The transfer comes after rival social networks Threads and Bluesky rolled out the power for customers to see their very own likes.

X confirms it’s lifting the ban on political advertisements

X confirmed it’s lifting its ban on paid political advertisements — a transfer it dedicated to earlier this 12 months, shortly after Elon Musk took over the social community beforehand often known as Twitter. The corporate had initially banned these advertisements in 2019 underneath then-CEO Jack Dorsey’s administration.

X lures advertisers with a $250 advert credit score

The corporate announced it will supply a one-time advert credit score of $250 to pick companies once they spend $1,000 or extra on new advert campaigns over the following 30 days.

X makes adjustments to retire a few of the legacy API endpoints

The corporate mentioned in a post that it’s discontinuing a few of the endpoints whereas migrating others to the brand new v2 API. X additionally mentioned that it’s retiring the legacy Important and Elevated tiers, and clients utilizing them might want to transfer to any of the brand new tiers.

X plans to cover headlines from information hyperlinks

Musk confirmed the transfer to roll out a brand new approach to show information hyperlinks with none headline or description in a publish, saying the transfer was coming “immediately” from him. The change would “vastly enhance the aesthetics,” he mentioned.

As of proper now, a Twitter card for a information article reveals the headline and abstract textual content together with the header picture within the preview card of a publish. If the proposed change comes by way of, X will solely present the picture with a hyperlink in a publish. Meaning if a publication or a weblog doesn’t publish any accompanying textual content with the hyperlink, customers will solely see the hyperlink and the picture for that article.

Elon Musk says the ‘block’ function goes away

“Block goes to be deleted as a ‘function’, apart from DMs,” Elon Musk wrote on X. “Is not sensible.” The publish was a response to a Tesla fan account who requested whether or not there was any purpose to make use of block as a substitute of mute.

X now kinds posts by like counts 

Posts, previously referred to as tweets, nonetheless seem in chronological order on profiles while you’re logged into the social community, however when you sign off, they’re sorted by efficiency.

Our assessments present that even when you have a pinned publish, it received’t seem on the prime of your profile feed when logged out, which defeats the purpose of a pinned publish.

X rolls out a brand new ‘Highlights’ tab for paid customers

X started rolling out the brand new ‘Highlights’ tab to some subscribers in mid August. However according to the updated support page, the corporate is now making the function out there to all paid customers.

X makes X Professional a subscriber-only

Beforehand often known as TweetDeck, X Professional is now a subscriber-only product. The transfer isn’t completely shocking, as on July 3, the corporate mentioned that inside 30 days TweetDeck can be accessible to solely verified customers. Nonetheless, the social community was delayed in implementing the brand new rule by just a few days.

X lowers necessities for its creator payout program

The corporate mentioned that creators who’ve garnered 5 million impressions within the final three months might be eligible for advert income sharing. That requirement was beforehand set to fifteen million impressions.

Creators will be capable of withdraw as little as $10 as a substitute of $50, X mentioned. Customers nonetheless must be verified and should have a minimum of 500 followers to qualify for payouts.

X CEO claims the corporate previously often known as Twitter is sort of breaking even

“I’ve been on the firm eight weeks,” Yaccarino mentioned in her first broadcast interview since taking over her new position. “The operational run charge proper now… we’re fairly shut to interrupt even.”

“Our information licensing and API with X is an unimaginable enterprise. Our new subscription enterprise [is] rising,” Yaccarino mentioned. “After which, a part of my, what I might say, experience and expertise, and what I got here to do, was to drive promoting on the firm.”

Video calls are coming to X

CEO Linda Yaccarino confirmed in her first TV interview that video calls might be a brand new function coming to the service, as a part of its transformation into an “every thing app.”

X expands its partnership with Integral Advert Science

The partnership started in January to inform advertisers if their advert is positioned round inappropriate content material. Now, X is testing sensitivity settings, powered by machine studying, that permit advertisers select their thresholds for the sorts of content material they need their advertisements to seem round — and in response to a tweet from X proprietor Elon Musk, advertisers should purchase these much less fascinating, “relaxed” sensitivity advert slots for much less.

Manufacturers can cut back adjacency to gore, extreme profanity and obscenity, focused hate speech, sexual content material, medication and spam. Quickly, X will add its “relaxed” setting, which presents cheaper promoting alternatives whereas solely filtering for focused hate speech and express sexual content material.

X takes over @music deal with, hinting at future music plans

The @music account was initially operated for 16 years by software program developer Jeremy Vaught, who grew the @music deal with to roughly half one million followers. Vaught posted in anger that X had commandeered the account for itself.

“Tremendous pissed,” Vaught wrote on X, sharing a screenshot of the e-mail X had despatched him informing him of the change.

X streamlines Neighborhood Notes

The function traditionally supplied data to customers about why they have been seeing a truth test appended to a tweet. After three years of growth, the corporate says this additional context will now be eliminated for individuals who are already skilled with Neighborhood Notes.

TweetDeck is renamed to XPro

The corporate has adopted the @Professional deal with as a substitute of @TweetDeck for the software. Nonetheless, many components of the software, together with the assistance web page, nonetheless have “Twitter” and “TweetDeck” mentions. Musk hinted at the change a week prior, including that XPro will include a “big selection of psy op plugins.” There aren’t any particulars about what sort of plug-ins these is likely to be.

X now permits paid customers to cover their checkmarks

Paid verification was launched final 12 months with the Twitter Blue relaunch. The service was just lately renamed to XBlue in the course of the Twitter rebrand to X.

The concept is to assist customers profit from subscription options with out exhibiting that they’re a verified account. The choice to cover the checkmark will present up within the “Profile customization” part of account settings.

The corporate has up to date the help page for paid subscriptions, saying that even should you disguise the checkmark it is likely to be seen in some locations. The corporate didn’t give any additional particulars about these placeholders.

July 2023

Wish to change again to the outdated Twitter app icon on iOS? Right here’s how:

  • In your iPhone, navigate to the Shortcuts app. If in case you have a more recent iPhone, this must be pre-installed, but when not, you will discover it within the App Retailer. In case your iPhone is working on iOS 12.0 or greater, you’re good to go.
  • From the principle Shortcuts display screen on the Shortcuts app, you’re going to faucet “All Shortcuts.”
  • Hit the blue plus signal within the top-right nook of your display screen to arrange a brand new Shortcut.
  • You must see a advised motion of “Open App” to construct your new shortcut. Faucet that.
  • Now, you’ll be prompted to arrange a brand new “Open App” shortcut. Subsequent to the place it says “Open,” click on on “App” to seek for the X app. Choose that.
  • When you’ve chosen the “X” app, faucet the share icon on the navigation bar on the backside of your display screen. This can carry up one other menu, the place you possibly can choose “Add to House Display.”
  • Go forward and kind in Twitter as a substitute of “Open App.” Then, faucet the small Shortcut icon subsequent to the place you typed in Twitter.
  • Right here, you possibly can add a picture of the Twitter brand. Nonetheless, you most likely don’t have that already saved to your telephone. Simply Google “Twitter icon.” We used this one.

Apple accepts Twitter app’s rebrand to X within the app retailer

Apple usually doesn’t permit builders to call their apps as a single character, however they appeared to have made an exception.

X additionally modified its App Retailer tagline from “Let’s speak.” to “Blaze Your Glory!!” Musk himself posted a tweet with this tagline with none context.

X opens up its advert income sharing program globally

The corporate announced its “Adverts Income Sharing” program is now out there for eligible creators globally. This system, in response to posts by X proprietor Elon Musk, goals to provide out $5 million within the first spherical of creator funds.

Twitter is now X

The enduring chicken brand is formally changed with ‘X’ after Elon Musk introduced the change the weekend of July 22. Notably, Musk x.com now additionally redirects to twitter.com. Musk additionally referred to as this an “interim” brand, so we’d see one other brand change sooner or later.

The app additionally modified its official deal with to @x as a part of the continued rebranding. The unique @Twitter deal with is now inactive, and its bio reads, “This account is not lively. Comply with @x for updates.” Nonetheless, the unique proprietor of the @x deal with, Gene X Hwang of the company images and videography studio Orange Photography, confirmed to For Millionaires that the corporate took over his account with out warning or monetary compensation, telling him the deal with is property of X.

Twitter preps a job itemizing function 

Twitter hasn’t formally introduced the job postings function but, though some verified organizations have already been in a position to publish job listings underneath their bios. The job listings take candidates on to the corporate’s web site, the place they will study extra concerning the place and submit an software.

Twitter Notes is again…kinda

Twitter Notes, the function that permits Twitter customers to publish long-form content material, seems to be again on observe, in response to a post from Twitter proprietor Elon Musk on Tuesday. Musk confirmed the corporate’s plans in response to a person’s tweet which claimed the Twitter Notes venture had just lately been rebranded as “Articles.”

On Tuesday, July 18, person @FaustoChou tweeted that Notes had been renamed to Articles, signaling maybe renewed growth efforts on Twitter’s half. His screenshot confirmed the Notes interface, trying very like it did earlier than, in addition to different unlaunched options, like Twitter Cash. Musk replied to the tweet, confirming Twitter’s plans.

Twitter shares advert income with verified creators

Twitter will now pay creators for a share of the advert income earned from advertisements served within the replies to their posts. Twitter Blue subscribers who’ve earned greater than 5 million tweet impressions every month for the final 3 months are eligible to hitch the creator payouts.

In accordance with Elon Musk, the primary spherical of creator payouts will whole $5 million, and might be cumulative from the month of February onward. These payouts might be delivered through Stripe.

Regardless of this system’s important payouts, some creators weren’t joyful — and took their complaints to Twitter proprietor Elon Musk. In a collection of tweets, Musk addressed creators’ considerations over issues just like the kinds of accounts that have been eligible for monetization, charge limits and different points.

With the announcement of latest DM settings, Twitter admits to having a Verified spammer situation

Starting “as soon as” July 14, Twitter will introduce a brand new messages setting aimed toward lowering spam in DMs by shifting messages from Verified customers you don’t observe again to your “Message Request” inbox as a substitute of your principal inbox. Solely messages from individuals you observe will arrive in your main inbox going ahead. Notably, these adjustments may also now apply to everybody who has their inboxes open to permit messages from anybody.

Earlier than changing into pay-to-play, Twitter verification indicated an individual was a public or notable determine of some kind — like a politician, movie star, athlete, journalist or different well-known particular person. By making the Verified blue checkmark accessible to anybody who bought it, Twitter diluted the worth of verification.

That apparently escalated to the purpose that folks have turn out to be bothered by Verified customers spamming their principal inbox, once they had set it open to obtain DMs from the blue-badged crowd. In different phrases, Twitter has a Verified person spam drawback.

Twitter blocks hyperlinks to Threads

Twitter CEO Linda Yaccarino is pushing again at studies that Twitter visitors is tanking because of the July 5 launch of a brand new competitor, Instagram Threads. Nonetheless, on Monday, July 10, customers reported that Twitter appears to be selectively blocking hyperlinks to Threads.internet’s web site in Twitter searches, making it tougher for anybody to floor conversations on Threads or find customers’ profiles.

Twitter threatens to sue Meta over its new Threads app

Lower than 24 hours after Threads launched, the Elon Musk-owned firm accused Meta of poaching former Twitter staff to create the brand new platform.

“Twitter intends to strictly implement its mental property rights, and calls for that Meta take fast steps to cease utilizing any Twitter commerce secrets and techniques or different extremely confidential data,” Spiro wrote within the letter, which Semafor shared on-line. “Twitter reserves all rights, together with, however not restricted to, the appropriate to hunt each civil treatments and injunctive reduction with out additional discover to stop any additional retention, disclosure, or use of its mental property by Meta.”

June 2023

Solely verified customers will be capable of entry TweetDeck after 30 days from now

After swaths of customers have been unable to entry components of TweetDeck over the previous couple of days, Twitter began rolling out a brand new model of the online app to customers July 3. The corporate additionally added that in 30 days, customers must be verified to entry TweetDeck. This implies solely Twitter Blue subscribers, verified organizations and a few people who’ve been gifted verification by Twitter will be capable of use TweetDeck come August.

Twitter limits the variety of tweets customers can learn in a day

Twitter is placing limits to what number of tweets its customers can learn because the social media platform suffers prolonged outage that has stymied customers’ capability to trace new posts.

Verified account holders can peruse a most of 6,000 posts every day, whereas unverified customers should cope with a drastically diminished restrict of 600 posts. Newly registered, unverified customers face even tighter restrictions with an allowance of a mere 300 posts per day, in response to Elon Musk. (He has since elevated the restrict to 10,000, 1,000 and 500, respectively.)

These learn limits impacted TweetDeck customers particularly, reporting main issues together with notifications and full columns failing to load.

Twitter requires an account to view tweets

In the event you’re not logged into your Twitter account, or don’t have one, and attempt to view a tweet, you’ll be introduced with a sign-in display screen. Nonetheless, days later, Twitter silently eliminated the login requirement for viewing tweets.

When Twitter began implementing the login requirement, Musk mentioned that he took these “short-term” measures to stop information scraping.

The corporate hasn’t made any official announcement about permitting customers to view hyperlinks while you aren’t logged in or given any particulars on what measures it has taken to cease scraping.

Subscribers can now publish 25,000-character-long tweets

The corporate made the change to its Twitter Blue web page at the moment, indicating the restrict. An engineer at Twitter, Prachi Poddar, additionally introduced the change by posting a long tweet.

Twitter faces a $250 million lawsuit filed by main music publishers

The Nationwide Music Publishers’ Affiliation (NMPA), representing 17 publishers, listed 1,700 songs for which it despatched a number of copyright violation notices to Twitter. The lawsuit, filed in Federal District Court docket in Nashville, says that Twitter didn’t take any motion towards these notices. The publishers’ group mentioned within the submitting that it’s in search of fines of as much as $150,000 for every violation.

The lawsuit alleged that the social community “fuels its enterprise with numerous infringing copies of musical ‘compositions, violating Publishers’ and others’ unique rights underneath copyright legislation.” It added that, in contrast to its rivals TikTok and Instagram, Twitter hasn’t struck a music licensing deal for using copyrighted music.

Twitter is being evicted from its Boulder workplace

Court docket paperwork present that Twitter owes three months’ lease to its Boulder landlord, and a choose has signed off on evicting the tech big from that workplace.

In Might the owner took it to courtroom, and on Might 31 the choose issued an order that the sheriff ought to help within the eviction of Twitter throughout the subsequent 49 days — i.e. earlier than the top of July. The case quantity is 2023CV30342 in Boulder District Court docket.

As many as 300 staff as soon as labored in Twitter’s Boulder places of work, however between layoffs, different firings, and resignations, it’s most likely lower than half of that now.

Window to edit tweets is elevated to 1 hour for Blue subscribers

The time restrict to edit tweets has elevated from half-hour to 1 hour for Blue subscribers, giving customers an even bigger window to vary their tweets and proper any typos.

Linda Yaccarino is formally Twitter CEO

Twitter CEO Linda Yaccarino formally began her new gig on Monday, June 5, in response to a tweet.

Belief and security lead resigns

Ella Irwin took over for Yoel Roth, who famously left the corporate in the course of the early days of Elon Musk’s chaotic Twitter takeover.

Might 2023

Twitter launched Neighborhood Notes for photographs in posts

The newest function is an effort to place extra onus on crowdsourced moderation by permitting customers to handle eventualities of morphed photographs or AI-generated photographs throughout the platform the place the images are posted. The launches comes days after a pretend AI-generated picture about an assault on the Pentagon unfold shortly as outstanding accounts retweeted it.

Twitter’s new API tier prices $5,000 per 30 days

Twitter API Professional for startups provides builders the power to fetch 1 million tweets per 30 days and publish 300,000 tweets per 30 days, and provides them entry to the total archive search endpoint.

Twitter Blue customers can now add two-hour movies

Twitter made adjustments to its paid plan, permitting subscribers to add two-hour movies — increasing the earlier 60-minute restrict.

The corporate additionally modified its Twitter Blue page and mentioned the video file measurement restrict for paid customers is now elevated from 2GB to 8GB. Whereas earlier longer video add was solely attainable from the online, now it’s additionally attainable by way of the iOS app. Regardless of these adjustments, the utmost high quality for add nonetheless stays 1080p.

The rumors are confirmed: NBCU’s chief Linda Yaccarino as the following CEO of Twitter

Musk confirmed Yaccarino’s new position in a tweet this morning (Might 12), a day after he introduced that he had accomplished his seek for a brand new CEO.

Elon Musk tweets that he has discovered a brand new CEO 

“Excited to announce that I’ve a brand new CEO for X/Twitter,” Musk wrote in a tweet on Might 11. “She might be beginning in ~6 weeks! My position will transition to being exec chair & CTO, overseeing product, software program & sysops.”

Twitter launched its first model of encrypted DMs

Presently, this function is barely out there to verified Blue customers or accounts related to verified organizations. Moreover, the encryption function isn’t appropriate with group messages and Twitter doesn’t supply safety towards man-in-the-middle assaults.

Twitter now lets you react to DMs with emojis

Twitter has launched a brand new function that lets customers select nearly any emoji to react to a DM in a dialog. Beforehand, the corporate allowed you to react to solely the newest DM with solely a choose set of emojis. CEO Elon Musk tweeted that the brand new function is rolling out with the most recent app replace.

Twitter is purging outdated accounts and liberating up desired usernames, in response to Elon Musk 

In accordance with latest tweets by proprietor Elon Musk, Twitter is purging inactive accounts which have had “no exercise in any respect for a number of years.”

Twitter is considering a less expensive verification plan for organizations

Twitter is considering an organizational verification plan that doesn’t value $1,000 a month. Over the Cinco de Mayo weekend, Elon Musk tweeted that the corporate is engaged on a less expensive plan for small companies, however didn’t give any particulars about the associated fee.

Twitter confirmed Circle tweets have been briefly not non-public 

Twitter confirmed a safety error that made Circle tweets floor publicly. For Millionaires reported the glitch in early April, however the platform confirmed the difficulty Might 5 in an e mail despatched to Twitter Circle customers.

“In April 2023, a safety incident could have allowed customers exterior of your Twitter Circle to see tweets that ought to have in any other case been restricted to the Circle to which you have been posting,” the e-mail mentioned. Twitter claims that the bug has now been fastened, and that the workforce is aware of what brought on it.

Twitter makes its API free for public announcement accounts 

Twitter introduced on Might 2 that it’s making its API free for verified authorities or public-owned providers posting about public utility alerts reminiscent of climate alerts, transportation data and emergency warnings. This comes a month after the corporate introduced its new API pricing tiers.

A bug on Twitter causes legacy blue checks to reappear by updating your bio

It doesn’t appear to matter what textual content you’re including to your bio — For Millionaires reporter Amanda Silberling added just a few areas, then received her test again for a second. It even confirmed up with the outdated textual content that designates that she is “notable in authorities, information, leisure, or one other designated class,” and he or she didn’t, actually, pay for this. However when you refresh the web page it disappears. In reality, it’s unclear whether or not anybody else may even see your test briefly reappear.

April 2023

EU warns Twitter over disinformation

Twitter was confirmed April 25 as considered one of 19 main tech platforms topic to centralized oversight by the European Union’s govt beginning this fall, when so-called very massive on-line platforms (VLOPs) are anticipated to be compliant with the Digital Companies Act (DSA). However the Fee has not wasted any time warning the Elon Musk-owned social community that issues aren’t trying good for staying on the appropriate facet of the incoming legislation.

In a pair of tweets, Vera Jourova, the EU’s values and transparency VP, warned of “one more unfavorable signal” by Twitter — accusing the platform underneath Musk of “not making digital data area any safer and free from the Kremlin #disinformation & malicious affect”.

Twitter now reveals labels on tweets with diminished visibility

Twitter mentioned that labels might be proven to each authors and viewers. Normally, these tweets will present textual content reminiscent of “Visibility restricted: this Tweet could violate Twitter’s guidelines towards Hateful Conduct.”

The app’s enforcement policy says that tweets with such labels won’t present up in search outcomes, suggestions or timelines — these tweets might be hidden in each the “For You” and “Following timelines. Moreover, there might be no advertisements positioned adjoining to posts with diminished visibility.

Twitter restored Blue verification mark for prime accounts, even when they didn’t pay for Twitter Blue

Over the April twenty first weekend, a number of prime accounts (with greater than 1 million followers) received their verification marks again. Nonetheless, lots of them, together with author Neil Gaiman, footballer Riyad Mahrez, musician Lil Nas X, actress Janel Parrish Lengthy and British TV presenter Richard Osman mentioned that they didn’t pay for the blue badge.

In March, The New York Times reported that Twitter was contemplating handing out a free verification mark to the highest 10,000 manufacturers and corporations. It’s not clear if the corporate is making use of the identical coverage to non-public accounts.

Twitter removes ‘government-funded’ information labels

Twitter has eliminated “government-funded media” labels on all accounts, from NPR to the Chinese language state-affiliated Xinhua Information. The app even seems to have deleted its web page explaining the “government-funded media” labels.

Twitter sends an e mail seemingly requiring advertisers to have a verified checkmark

Several users have posted screenshots of an e mail reportedly despatched by Twitter, which states that ranging from April 21, verified checkmarks are required to proceed working advertisements on the platform.

Twitter formally kills legacy blue checkmarks on 4/20

With the legacy checks gone, the app could have verification marks just for paid customers and companies, in addition to authorities entities and officers. Now if a person sees a blue test mark and clicks on it, the label reads: “This account is verified as a result of they’re subscribed to Twitter Blue and verified their telephone quantity.”

Microsoft drops Twitter from its promoting platform

Microsoft is dropping the chicken app from its promoting platform beginning on April 25, practically two months after Twitter introduced that it’s going to start charging a minimal of $42,000 per 30 days to customers of its API, together with enterprises and analysis establishments. The strikes imply customers will not be capable of entry their account, or create, schedule or in any other case handle tweets by way of Microsoft’s free social media administration service.

Twitter proprietor Elon Musk threatened to take authorized motion:

Twitter quietly removes coverage towards misgendering trans individuals

Twitter up to date its content material moderation pointers relating to hateful content material, eradicating a coverage that prohibited the focused deadnaming or misgendering of transgender individuals. Enacted in 2018, the coverage explicitly acknowledged that it violated Twitter’s guidelines to repeatedly and purposefully name a transgender individual by the improper identify or pronouns.

Twitter to label tweets that get downranked for violating its hate speech coverage

Twitter plans to “quickly” start including seen labels on tweets which have been recognized as probably violating its insurance policies, which has impacted their visibility. It didn’t say when precisely the system can be totally rolled out throughout its community.

Sometimes, when tweets violate Twitter’s insurance policies, one of many actions the corporate can take is to restrict the attain of these tweets — or one thing it calls “visibility filtering.” In these eventualities, the tweets stay on-line however turn out to be much less discoverable, as they’re excluded from areas like search outcomes, tendencies, advisable notifications, For You and Following timelines, and extra.

Traditionally, the broader public wouldn’t essentially know if a tweet had been moderated on this method. Now Twitter says that can change.

10,000-character-long tweets for Blue subscribers

Twitter’s new function will let Blue subscribers publish 10,000-character-long posts — as if the social community is attempting to compete with a rival publication platform. Twitter has additionally added help for daring and italic textual content formatting.

Lengthy-form writing can be not completely new. Final June, the corporate launched a program referred to as Twitter Notes for choose writers. Nonetheless, that program was shut down underneath Musk. After taking up the corporate he additionally killed publication software Revue, a startup Twitter had acquired in 2021.

NPR, PBS and a handful of different information organizations bail on Twitter as Musk meddles with account labels

A PBS spokesperson confirmed to Axios that PBS had “no plans to renew tweeting” after Twitter gave it a murky “government-funded media” label over the weekend. A number of other news entities appeared to have adopted go well with, together with the outstanding Boston NPR affiliate WBUR, Hawaii Public Radio and LA-based native information supply LAist.

The Australian Broadcasting Firm (ABC Australia), Australia’s Particular Broadcasting Service (SBS), New Zealand’s public broadcaster RNZ, Sweden’s SR Ekot and SVT, and Catalonia’s TV3.cat a have been labeled “government-funded media” weeks later.

Twitter companions with eToro to point out real-time inventory and crypto data

This expands upon the social community’s Cashtag function, which supplied data about a restricted variety of shares and crypto cash by way of TradingView information.

The brand new partnership with eToro goes past simply displaying data. It additionally redirects customers to the eToro web site the place they will have interaction in buying and selling. In the event you seek for a inventory on Twitter, you will notice a button saying “View on eToro,” which redirects to the positioning.

Elon Musk says he solely purchased Twitter as a result of he thought he’d be pressured to 

Elon Musk gave a uncommon interview to an precise reporter late on Tuesday, chatting with BBC reporter James Clayton on Twitter Areas. Through the interview, Clayton pressed Musk on whether or not his buy of Twitter was, in the long run, one thing he went by way of with willingly, or whether or not it was one thing he did as a result of the lively courtroom case on the time by which Twitter was attempting to pressure him to undergo with the sale was going badly.

The reply was that Musk did certainly solely do the deal as a result of he believed legally, he was going to be pressured to take action anyway.

Elon Musk says Twitter will formally take away legacy checkmarks on 4/20

That is the “remaining date,” he mentioned in a tweet. If the transfer goes by way of, Twitter could have verification marks just for paid customers and companies, and authorities entities and officers.

Twitter, Inc. is now X Corp.

Twitter, Inc. is now referred to as X Corp., in response to a court filing in California.

Since Twitter is not a public firm, it doesn’t need to report updates like identify adjustments to the SEC. However in any case, the brand new identify was noticed in an April 4 doc associated to far-right activist Laura Loomer’s lawsuit towards Twitter and Fb.

“Twitter, Inc. has been merged into X Corp. and not exists,” the doc states.

Ex-Twitter CEO and different execs sue agency over unpaid authorized payments

The lawsuit, filed in Delaware Chancery Court docket, alleged that Twitter has to pay greater than $1 million to the previous executives for authorized payments they incurred whereas on the firm to answer requests by the Division of Justice and Securities and Change Fee.

Twitter Circle tweets aren’t very non-public

Quite a few Twitter customers reported a bug on April 10 by which Circle tweets are surfacing on the algorithmically generated For You timeline. That implies that your supposedly non-public posts may breach containment to succeed in an unintended viewers, which may shortly spark some uncomfortable conditions.

For Millionaires has spoken to a number of customers who’ve additionally skilled this glitch firsthand; many more have reported the glitch of their tweets. Most frequently, plainly Circle tweets are being surfaced within the For You timeline to customers who observe the poster, however should not of their Circle. Others have reported that their Circle tweets are reaching even additional than those that observe them.

A 12 months later, Twitter is now resurfacing official Russian accounts in search outcomes

The Elon Musk-owned platform has resumed surfacing accounts of Vladimir Putin and the Russian Embassy in search outcomes. A former Twitter worker advised the publication that this transfer is probably going due to a coverage change.

Twitter received’t allow you to retweet, like or reply to Substack hyperlinks

Twitter is censoring Substack hyperlinks by making the posts unattainable to answer to, like or retweet. Whereas quote-tweeting works, merely urgent the retweet button surfaces an error message: “Some actions on this Tweet have been disabled by Twitter.”

You didn’t hear this from us, however should you hyperlink to a Substack through a redirected URL, it appears to publish with out restrictions.

Twitter Blue subscribers will now be proven ‘half advertisements’ on the platform

Twitter is rolling out extra options for Blue subscribers together with exhibiting 50% of advertisements of their timeline in comparison with non-paid customers and a visibility increase in search.

“As you scroll, you will notice roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or advertisements. There could also be occasions when there are extra or fewer non-promoted Tweets between promoted Tweets,” Twitter’s description of the function says.

Whereas Twitter is claiming to scale back advertisements on paid subscribers’ feeds, it’s onerous to show if they’re really seeing fewer advertisements aside from anecdotal experiences.

Twitter singles NPR out with deceptive state-backed media label

NPR’s Twitter account on the platform now comes with a tag denoting it as “US state-affiliated media.” However NPR doesn’t meet Twitter’s personal definition for a state-affiliated account:

State-affiliated media is outlined as shops the place the state workouts management over editorial content material by way of monetary assets, direct or oblique political pressures, and/or management over manufacturing and distribution…

State-financed media organizations with editorial independence, just like the BBC within the UK for instance, should not outlined as state-affiliated media for the needs of this coverage.

NPR later announced that it’s going to not be posting content material to its 52 official Twitter feeds, changing into the primary main information group to go silent on the social media platform.

Twitter’s verification adjustments really feel like an unintended April Fools’ joke

Musk had claimed that beginning on April 1, blue checkmarks that beforehand indicated that an account was legit, verified and notable can be maintained solely for individuals who have a subscription to Twitter Blue. The change can be a part of a wider push for Twitter to gate beforehand free options, and bundle new ones, underneath the $8 per 30 days Twitter Blue subscription, which prices $11 on iOS and Android units.

As quite a few celebrities and companies spoke out to say they wouldn’t pay the $8 charge, it appeared that eradicating so many blue checks can be simpler mentioned than accomplished. As an alternative, Twitter merely up to date the textual content accompanying a blue test to make it unclear whether or not somebody was verified for being notable, or for paying for Twitter Blue. In an final act of pettiness, Twitter eliminated The New York Instances’ verification test when the information big mentioned it wouldn’t pay for verification.

Primarily based on early returns, the revamped Twitter Blue has but to contribute considerably to Twitter’s backside line, with simply $11 million generated from cell signups in its first three months.

March 2023

Twitter pronounces new API tiers; free, primary and enterprise ranges

The three API tiers embody a free degree meant for content material posting bots, a $100/month primary degree and a pricey enterprise degree. Subscribing to any degree will get entry to the Adverts API at no extra value. 

Twitter talked about that over the following 30 days, the corporate will discontinue outdated entry ranges, together with Customary (for v1.1), Important and Elevated (for v2), and Premium.

Builders stay sad with Twitter’s new API construction.

Elon Musk says Twitter will solely present verified accounts on its “For You” timeline beginning April 15

Musk justified the transfer by saying this was the “solely reasonable approach to tackle superior AI bot swarms taking up.”

New Twitter accounts now have to attend solely 30 days to buy Twitter Blue

Twitter decreases the wait to buy Twitter Blue for newly created Twitter accounts from 90 days to 30 days.

“New subscriptions to Twitter Blue can be found globally on internet, iOS, or Android. Not all options can be found on all platforms. Newly created Twitter accounts won’t be able to subscribe to Twitter Blue for 30 days. We might also impose ready intervals for brand new accounts sooner or later at our discretion, and with out discover,” the Twitter Blue web page reads.

Twitter to kill ‘legacy’ blue checks on April 1

Twitter introduced that the elimination of legacy blue checkmarks will start April 1 for customers that aren’t subscribed to Twitter Blue.

Elon tweeted again in December that the corporate will take away legacy checkmarks “in just a few months.” After that, customers with legacy blue checks had been seeing a pop-up once they clicked on their checkmark, which learn, “This can be a legacy verified account. It might or will not be notable.” However as soon as Twitter botched this elimination of checkmarks, they modified the copy once more — as of now, customers can not distinguish whether or not somebody has a checkmark as a result of they paid, or as a result of they have been deemed notable.

Twitter’s privacy-preserving Tor service goes darkish

Twitter’s Tor service, a model of the positioning that might be accessed even in nations the place the social community is banned, has gone darkish after the corporate did not renew its certificates, which expired on March 6.

Pavel Zoneff, director of strategic communications on the Tor Challenge, advised For Millionaires that the positioning “is not out there seemingly with no plans to resume.”

Twitter Blue is now out there in additional than 20 nations

This enlargement makes the social community’s subscription service out there in additional than 35 nations the world over.

These nations embody Netherlands, Poland, Eire, Belgium, Sweden, Romania, Czech Republic, Finland, Denmark, Greece, Austria, Hungary, Bulgaria, Lithuania, Slovakia, Latvia, Slovenia, Estonia, Croatia, Luxembourg, Malta and Cyprus.

February 2023

Layoffs proceed

Twitter laid off greater than 200 staff in its fourth spherical of cuts, together with loyalist Esther Crawford — the chief govt of Twitter funds who oversaw the corporate’s Twitter Blue verification subscription.

Twitter’s workers is down from about 7,500 staff to lower than 2,000 since Musk.

One of many quite a few rounds of cuts eradicated the platform’s complete accessibility workforce. Senator Ed Markey (D-MA) referred to as on Elon Musk to carry the accessibility workforce again in an open letter. Markey requested a response by March 17.

Twitter permits hashish advertisements in states the place it’s authorized

After updating its ad policy on February 15, Twitter turned the primary social media app within the U.S. to permit hashish promoting. Hashish advertisements will run on Twitter in U.S. states the place hashish is authorized and in Canada.

Twitter delays launch of its new API platform…once more

The preliminary date set to chop free entry to Twitter’s API was February 9, which was then prolonged to February 13. Now, the social community has delayed the shutdown once more, this time with no date set.

The delay jeopardizes the plans of builders and startups constructing instruments across the Twitter API as they wouldn’t have any readability on future spending and finances allocation on the developer platform.

Twitter’s primary tier of its API will value $100 per 30 days

The corporate initially deliberate to close down free entry to its API on February 9. Now it has prolonged this deadline to February 13. Twitter mentioned that it’s going to cost $100 per 30 days for the fundamental tier of API. This can get builders entry to a “low degree of API utilization,” in addition to the Adverts API.

When builders attempting to hunt readability across the new API guidelines went to the developer forum website, they discovered that the positioning had been put behind a login. The discussion board was lastly accessible 4 days afterward February 13.

Twitter Blue introduces 4,000-character tweets

Twitter introduced the power to publish longer tweets for paid customers on February 8. As an alternative of being restricted to 280 characters, paying Blue subscribers can publish tweets which might be as much as 4,000 characters.

Whereas solely Twitter Blue subscribers can publish lengthy tweets, all customers will be capable of learn them. You will notice solely the primary 280 characters on the timeline, and if you wish to learn extra, you possibly can click on on “Present extra.”

Elon Musk claims Twitter will begin sharing advert income with creators

Elon Musk introduced in a tweet on February 3 that the corporate would quickly start sharing promoting income with creators on the platform for the primary time. He follows up the announcement with a catch: Eligible customers should be signed up for Twitter Blue.

Payouts have but to reach creators’ wallets.

Extra monetization pushes: Twitter Blue expands new nations, brings again Areas curation

Twitter Blue subscriptions at the moment are out there in Saudi Arabia, France, Germany, Italy, Portugal and Spain, making it 12 areas in whole to which customers can subscribe to it as of February 2. On February 8, Twitter Blue prolonged providers additional to India, Indonesia and Brazil.

Twitter additionally introduced launching a brand new Areas tab with curated stations for dwell and recorded areas, together with podcasts. The social community is making podcasts out there solely to Blue subscribers and “some individuals on Twitter for iOS and Twitter for Android apps.”

Twitter to finish free entry to its API

Twitter will discontinue providing free entry to the Twitter API beginning February 9 and can launch a paid model, Twitter mentioned because it seems to be for extra avenues to monetize the platform.

Every week later and days earlier than the February 9 deadline, Elon Musk mentioned that after getting suggestions from builders, Twitter will present a write-only API for “bots offering good content material that’s free.”

Twitter discontinues CoTweets

Twitter announced February 1 that it’s discontinuing CoTweeting, a function that allowed two customers to co-author a tweet. Customers will be capable of view the set of co-tweets for a month. After that, they are going to be mechanically transformed to retweets on the co-author’s profile.

January 2023

Twitter companions with DoubleVerify and IAS on model security initiative

Resulting from declining advert income and advertiser exits, Twitter introduced on January 25 that it has teamed up with adtech corporations DoubleVerify and Integral Advert Science (IAS) to inform advertisers if their advert is positioned round inappropriate content material. This system, out there first for U.S.-based promoting campaigns, permits manufacturers to investigate the content material adjoining to — primarily tweets above and beneath the advert — all kinds of advertisements, together with promoted tweets.

Twitter rolls out its bookmark function on iOS

The brand new design shows the bookmark button underneath the expanded tweet view, making it simpler so as to add a publish to your bookmarks.

Earlier than the change, you needed to faucet on the share button to open the sharing card after which faucet on the bookmark choice to save lots of a tweet. Along with the brand new button, as quickly as you faucet on the button, you will notice a banner on the prime of the display screen that claims “Present all bookmarks.”

The choice is at present seen solely on the iOS app, however we are able to count on that Twitter will roll this out to Android and the online quickly.

Picture Credit: Twitter

Twitter quietly bans third-party shoppers

After slicing off outstanding app makers like Tweetbot and Twitterific, Twitter quietly up to date its developer phrases to ban third-party clients altogether on January 19.

The “restrictions” part of the corporate’s developer agreement was up to date with a clause prohibiting “use or entry the Licensed Supplies to create or try and create a substitute or comparable service or product to the Twitter Purposes.” Earlier within the week, the corporate mentioned that it was “implementing long-standing API guidelines” in disallowing shoppers entry to its platform however didn’t cite which particular guidelines builders have been violating.

Because of this, third-party Twitter shoppers started offloading their apps from App Shops.

Twitter now presents an annual Blue subscription

Customers now have an opportunity to get a reduction for $84/12 months in the event that they buy an annual Blue subscription on the net.

Twitter Blue, together with the brand new annual plan, is at present out there within the U.S., the U.Ok., Canada, Australia, New Zealand and Japan.

monthly and annual pricing for Twitter Blue for iOS and Web depending on country

Picture Credit: Twitter

Twitter HQ furnishings auctions

In an odd try and generate profits, Twitter is auctioning off surplus office furniture (public sale is now closed) that it doesn’t want anymore, now that hundreds of staff have both left the corporate or been laid off. Whenever you’re quickly shedding advertisers and apparently not paying your rent, why not go for the hail mary?

Twitter makes algorithmic “For You” timeline the default

The corporate has tried to drag this stunt previously, solely to provide the choice to modify again to a chronological timeline after a whole lot of backlashes.

What’s completely different this time? The Elon Musk-led firm is now exhibiting each algorithmic and chronological feeds side-by-side. Customers can swap between them by swiping on their telephone screens. Till now, customers needed to faucet on the glint icon within the top-right nook to modify between the “House” and “Newest” timelines. Twitter is justifying its newest change by saying that customers can now simply swipe between the renamed “For You” and “Following” timelines.

  • January 13: Twitter rolled out the dual-timeline replace to the online however at the moment the social community used to recollect your selection.
  • January 20: The corporate made the “For You” feed default on the net when customers first opened Twitter in a tab or refreshed the web page.
  • January 24: Now, Twitter remembers your selections once more.
  • February 7: Twitter remembers your selections once more on iOS and Android, too.

Twitter’s superior search filters for cell are mentioned to be coming quickly

In accordance with social media analyst Matt Navarra, Twitter’s superior search filters for cell are coming quickly.

Right here’s what it seems to be like:

Twitter lifts the political advert ban to bolster income

The corporate initially enforced the ban again in 2019. At the moment, it mentioned that “political message attain must be earned, not purchased.” Twitter charted a special path from different social networks like Fb and Instagram, which allowed political advertisements.

The corporate’s announcement to raise the political advert ban comes at a time when advertisers have been pulling again spending on the platform, and the corporate has been slicing down its internal revenue projections.

December 2022

Twitter Blue customers can now add 60-minute movies

On December 23, the Twitter Blue page was up to date declaring that subscribers can now add 60-minute movies from the online at 1080p decision and 2GB in file measurement.

Layoffs proceed, impacting staff in public coverage, engineering

In accordance with posts on Twitter and LinkedIn from a former public coverage worker on December 22, Twitter lower half of its public coverage workforce.

The corporate additionally laid off some engineers in infrastructure through e mail on December 16. Throughout all of Twitter, it’s estimated that about 75% of staff have both chosen to depart or have been laid off since Elon Musk took possession of the corporate in October.

Twitter now shows inventory and cryptocurrency costs immediately in search outcomes

To entry the brand new function, customers have to simply kind the greenback image adopted by the related ticker image, e.g. “$GOOG” or “$ETH” (minus the quote marks), within the search bar and Twitter will show the present worth. This additionally works with out utilizing the $ image in some situations, however it’s much less constant and doesn’t at all times return the inventory or crypto costs as requested.

If somebody desires to know extra particulars a few inventory or cryptocurrency, they will hit the “View on Robinhood” button.

Now you can see how many individuals view your tweets

A tweet’s View Depend might be seen to everybody, not simply the proprietor of the account.

“Twitter is rolling out View Depend, so you possibly can see what number of occasions a tweet has been seen! That is regular for video,” Elon Musk wrote in a tweet. “Exhibits how far more alive Twitter is than it could appear, as over 90% of Twitter customers learn, however don’t tweet, reply or like, as these are public actions.”

Twitter Blue for Enterprise now permits corporations to determine their staff

Twitter’s product supervisor Esther Crawford said the social media platform is launching a pilot program for Blue for Enterprise with choose companies. The corporate plans to increase this to extra organizations subsequent 12 months.

Twitter goes on an account suspension spree, together with outstanding journalists

A day after Twitter crafted a brand new coverage to elucidate its resolution to ban an account that tracks Elon Musk’s non-public jet, Twitter additionally suspended its open supply competitor Mastodon from the service.

Inside the similar day, Twitter suspended quite a lot of outstanding journalists on the platform with out warning. “Similar doxxing guidelines apply to ‘journalists’ as to everybody else,” Elon Musk tweeted in a reply concerning the journalists’ suspensions.

The corporate seemingly had a glitch that allowed banned customers to nonetheless take part in Twitter Areas. A bunch of the banned journalists began a gaggle dialog on Areas the place Musk himself joined in. Shortly after, the app pulled its Areas group audio function briefly.

Twitter shuts down Revue, its publication platform

Revue, the publication platform acquired by Twitter in January 2021, sent a message to newsletter writers on December 14 declaring, “We’ve made the troublesome resolution to close down Revue.” Writers had till January 18, 2023 to retrieve their information in the beginning was deleted.

Twitter disperses the Belief & Security Council

Twitter dispersed the advisory group consisting of roughly 100 impartial researchers and human rights activists from around the globe. The council members obtained an e mail on Monday, December 12 from the corporate saying that the Belief & Security Council is “not the most effective construction” to get exterior insights into the corporate product and coverage technique.

Elon Musk says Twitter will take away all legacy verifications ‘in just a few months’

Twitter will take away all legacy blue checkmarks “in just a few months,” Elon Musk tweeted on December 12. Earlier than Musk purchased Twitter, checkmarks have been used to confirm people and entities as lively, genuine and notable accounts of curiosity.

This previous week, many blue checkmark holders have been seeing a pop-up once they click on on their blue checkmark that reads, “This can be a legacy verified account. It might or will not be notable.”

Twitter Blue relaunches with new verification course of, plus Blue for Enterprise

Twitter is formally bringing again the Twitter Blue subscription on December 12, beginning in 5 nations earlier than quickly increasing to others. The app up to date its phrases to specify that customers might want to confirm their telephone numbers earlier than buying the Twitter Blue subscription.

Net sign-ups will value $8 per 30 days and iOS signal ups will value $11 per 30 days for “entry to subscriber-only options, together with the blue checkmark,” per a tweet from the corporate account. Twitter Blue turned out there on Android on the similar worth as iOS in January 2023.

Along with the relaunch of Twitter Blue, the corporate additionally started rolling out a brand new providing referred to as Blue for Enterprise that provides a gold checkmark to firm accounts.

Twitter’s Neighborhood Notes function is now international

Neighborhood Notes, beforehand often known as Birdwatch, at the moment are seen around the globe. Neighborhood Notes is the social media big’s crowdsourced fact-checking system.

Moderators who’re a part of this system can add notes to tweets so as to add context and customers can then vote in the event that they decide the context to be useful. Previous to this international enlargement, Neighborhood Notes have been solely seen to customers within the U.S. Twitter added moderators from the U.Ok., Eire, Australia and New Zealand in January 2023.

Twitter pronounces charging $11 on iOS for Blue subscription to offset App Retailer charges

When Twitter launched its new subscription plan with a verification mark on November 9, it charged customers $7.99 per 30 days. In an try and offset App Retailer charges, the corporate is charging iOS customers $11 for the brand new subscription plan — although the Twitter Blue plan is on halt.

November 2022

Twitter’s Neighborhood Notes up to date to raised tackle ‘low high quality’ contributions

The platform’s crowdsourced fact-checking system, Neighborhood Notes, are notes written by customers which might be appended to tweets to supply additional clarification and context.

The Neighborhood Notes algorithm change entails scoring notes the place contributors clarify why a tweet shouldn’t be deemed deceptive.

Twitter pronounces a brand new multicolored verification system

Elon Musk pronounces that Twitter will tentatively roll out a brand new multicolored verification system the place corporations will get a gold checkmark, authorities officers will get a gray checkmark and the blue checkmark might be devoted to people even when they aren’t celebrities. Meaning the blue checkmark might be used with legacy verified accounts and people who purchase the corporate’s proposed $8 per 30 days paid plan.

In the event you’re confused about all of the checkmarks, you’re not alone. Right here’s a fast information on what every checkmark and badge means.

Twitter Blue verification chaos ensues

On November 9, CEO Elon Musk floated adjustments to Twitter’s system for verifying person accounts, together with charging $8 per 30 days for it. The social media firm seemingly started rolling out a brand new tier of Twitter Blue, its premium subscription service. In accordance with a tweet by Esther Crawford, a former product lead, the brand new Twitter Blue plan wasn’t but dwell, however some customers noticed notifications as a part of a dwell check.

The corporate additionally launched grey-colored official checkmarks for notable accounts reminiscent of corporations and politicians. However inside hours of the launch, Elon Musk killed it. Crawford clarified that the gray “Official” labels are nonetheless going out as a part of the brand new Twitter Blue product.

The brand new $8 Twitter Blue plan started rolling out to iOS customers within the U.S., Canada, Australia, New Zealand and the U.Ok with the one function out there on the time being the blue “verified” checkmark. This brought on quite a lot of pretend accounts pretending to be celebrities, manufacturers and in any other case influential individuals to create accounts and unfold misinformation.

The Twitter exodus begins with mass layoffs and exits

Elon Musk laid off 3,700 individuals on November 3, nearly half its workers, shortly after finishing the acquisition. Twitter was sued in a category motion lawsuit in response to not giving staff advance discover of a mass layoff, alleging Twitter violated employee safety legal guidelines.

Every week later, the app reached out to some former staff to return as they have been laid off “by mistake.”

Along with layoffs, a spherical of govt departures additionally swept by way of the corporate. In Musk’s first e mail to his new workers, he talked about ending distant work and making the combat towards spam a precedence.

October 2022

Elon Musk is revamping Twitter’s verification system

Twitter begins overhauling a brand new and costlier model of Twitter Blue, the platform’s paid plan, that can reportedly value $19.99 per 30 days and provides customers a verified badge. On the time, Twitter Blue value $4.99 per 30 days within the U.S.

In accordance with a report from The Verge, the corporate plans to take away verification badges from present holders in the event that they don’t pay for Twitter Blue inside 90 days of launching the brand new verification system.

Elon Musk formally owns Twitter

Elon Musk closed on his $44 billion acquisition of the chicken app on October 27, 2022. The deal got here after months of authorized drama, dangerous memes and will-they-or-won’t-they-chaos. After sealing the deal, Musk took Twitter non-public and started clearing home. On day one, he fired former CEO Parag Agrawal, CFO Ned Segal, common counsel Sean Edgett and head of Authorized, Belief and Security Vijaya Gadde.