eBay provides an AI-powered ‘store the look’ characteristic to its iOS app

EBay on Tuesday launched a brand new generative AI-powered characteristic to enchantment to vogue fans: a “store the look” part inside its iOS cellular app that may recommend a carousel of pictures and concepts, primarily based on the shopper’s purchasing historical past. The corporate says its suggestions will probably be personalised to the tip consumer and can evolve because the buyer outlets extra. The concept is to introduce how different vogue gadgets might complement their present wardrobe.

To take action, “store the look” will embody interactive hotspots that, when tapped, will reveal comparable gadgets and outfit inspirations, with the ensuing appears to be like together with each pre-owned and luxurious gadgets that match the consumer’s private fashion. The characteristic is powered by eBay.ai, and was developed in collaboration with the corporate’s Accountable AI staff and RAI Principles, eBay notes.

“Store the look” will seem to any eBay shopper who has seen no less than 10 vogue gadgets over the previous 180 days, the corporate notes. It should show each on the eBay homepage and the style touchdown web page.

For eBay, the brand new addition provides a strategy to showcase its vast expanse of stock out there on the market otherwise than earlier than — and one that might doubtlessly encourage extra gross sales, if profitable. EBay says it plans to discover expansions to different classes over time and can proceed including extra personalization parts to the characteristic over the brand new yr.

eBay isn’t the one one exploring how AI can enhance the style purchasing expertise. Google final summer season launched a means for customers to virtually try on clothes utilizing a brand new AI purchasing characteristic, for instance. Amazon has additionally turned to AI to assist clients discover garments that match when purchasing on-line. In these circumstances, the AI options have been meant to assist clients discover the suitable match or measurement, eBay’s new characteristic is extra targeted on vogue inspiration — which means discovering the suitable fashion. That may be tougher to do, given that non-public fashion is subjective.

“Store the look” will initially be out there on iOS within the U.S. and U.Ok., with help for Android coming later this yr.