Privateness-focused client tech firm DuckDuckGo launched a brand new Privateness Professional subscription on Thursday that bundles a VPN service, private info elimination and identification theft restoration.

The plan, which prices $9.99 per thirty days or $99 per 12 months, is presently obtainable solely to individuals within the U.S. That is the corporate’s first transfer towards a subscription service constructed into the DuckDuckGo browser.

DuckDuckGo has been worthwhile since 2014, however has to this point relied on advert income. The subscription service opens up a brand new avenue for the corporate to generate income.

Picture Credit: DuckDuckGo

The VPN makes use of the open supply WireGuard protocol to guard your identification when you go to totally different websites on the internet. The corporate stated that every one DNS queries are additionally routed by way of DuckDuckGo’s personal DNS resolvers, so web service suppliers (ISPs) can’t snoop in your shopping historical past.

With its private info elimination service, DuckDuckGo scans dozens of data broker sites to search out particulars like your identify and tackle. If the service finds your particulars on any of those websites, it requests elimination and in addition handles e mail correspondence with them.

Picture Credit: DuckDuckGo

The corporate says that this characteristic builds on Removaly’s tech, a startup DuckDuckGo acquired in 2022. (At the moment, Removaly’s founder, Kyle Krzeski, posted on X {that a} privateness firm acquired the startup with out naming it.)

The third characteristic of DuckDuckGo’s privateness professional plan is identification theft restoration, the place an advisor would aid you get better your identity-related loss across the clock. This consists of monetary losses, fixing credit score studies by even freezing the report till identification is restored, and changing and canceling objects like driver’s licenses, financial institution playing cards, and passports. The corporate stated that the restoration agent would work with you, take care of all of the formalities, and observe up with varied corporations.

DDG ID theft

Picture Credit: DuckDuckGo

DuckDuckGo says that to make sure person privateness, it maintains no logs of customers’ VPN exercise, shops knowledge offered throughout private info elimination on the native machine and the corporate assigns a random ID when customers join the Privateness Professional service.

Earlier this 12 months, DuckDuckGo added cross-device syncing for passwords and bookmarks for straightforward entry to this info.

Earlier this 12 months, courtroom filings within the U.S. Division of Justice vs. Google revealed that DuckDuckGo accounted for under 2.5% of normal search queries within the U.S. in 2021 and between 0.5% to 2.5% in Europe in 2023.