ChowNow, the net ordering platform and advertising service for native eating places, acquired Cuboh, a Y Combinator-backed point-of-sale (POS) platform that consolidates all orders from supply apps into one place.
This marks ChowNow’s first acquisition, which is able to assist strengthen its POS integration answer and assist eating places deal with orders throughout a number of providers.
Nonetheless, as a part of the acquisition, ChowNow laid off round 30 workers, bringing its complete workforce to 300. In the meantime, Cuboh’s total 30-person group — together with advertising, gross sales, product and engineering — is transitioning to ChowNow.
“We sadly did perform a little little bit of a layoff as a part of the restructuring to finest place us,” ChowNow co-founder and CEO Chris Webb instructed For Millionaires. This comes after the corporate laid off 100 folks in 2022.
The monetary phrases of the deal weren’t disclosed.
Launched in 2012, ChowNow connects clients with native eating places and helps companies set up a web based presence by offering customized on-line ordering techniques and advertising assist. It additionally provides a dispatch system that pairs eating places with supply drivers.
It doesn’t cost any fee charges like its rivals, and it permits eating places to maintain 100% of their income. ChowNow considers over 20,000 small eating places as clients and has helped course of greater than 250 million on-line orders. The corporate says it’s saved eating places $700 million in fee charges.
ChowNow is a worthwhile firm and has raised round $80 million so far, Webb stated.
Cuboh is a notable addition to the corporate. Beforehand, ChowNow’s dashboard might solely handle a restaurant’s in-house menu. Now eating places not should manually handle all their menus, mitigating the potential for errors and general mayhem within the kitchen. Menus will be up to date throughout all supply apps to mirror out-of-stock gadgets and worth will increase, amongst different adjustments.
Beginning subsequent week, restaurant house owners can entry a newly launched bundle, “ChowNow + Cuboh,” for $275 per 30 days. The bundle combines ChowNow Professional ($199), the corporate’s flagship product that handles all ordering, advertising and operations, and Cuboh’s POS answer, which ranges from $100 to $200 a month.
And whereas ChowNow’s platform already integrates into over 30 POS techniques — together with Toast, Otter, MobileBytes, Positouch and extra — Cuboh is delivering 14 further integrations to the desk, corresponding to Clover, Lightspeed, Brink, Micros, Revel, Positouch, Sq., Par, Dinerware, Aloha, and extra.
Sooner or later, ChowNow needs to construct extra integrations, corresponding to one for catering providers.
“It’s getting again to the longer-term product imaginative and prescient of what we’re constructing, of being the one platform eating places want for his or her total takeout enterprise,” Webb stated.
