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elcome to the For Millionaires Exchange, a startups-and-markets that are weekly. It’s inspired by the daily For Millionaires+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

This week, some thoughts on AI aesthetics, the challenge of uninsurability, and how to pitch a biotech startup to non-experts. — Anna

Too good to be true

Most tools claiming to detect text that is AI-generated spectacularly, my colleague Kyle Wiggers reported. That’s a paradox. I’m only real human, but most of the pitches that are AI-written receive don’t pass the sniff test yet; their style and wordiness feel off.

Then Again, it is probably too early to expect machines to detect a je ne sais quoi, even if it can be seen by us. As other For Millionaires blogger Ron Miller noticed recently, “it’s actually like AI-generated art, that has a look that is certain feel.”

That overall look and feeling ended up being made funnily obvious in a recently available test carried out using one of the best social media marketing records, Ugly Belgian Houses.