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This week, some thoughts on AI aesthetics, the challenge of uninsurability, and how to pitch a biotech startup to non-experts. — Anna

Too good to be true

Most tools claiming to detect text that is AI-generated spectacularly, my colleague Kyle Wiggers reported. That’s a paradox. I’m only real human, but most of the pitches that are AI-written receive don’t pass the sniff test yet; their style and wordiness feel off.

Then Again, it is probably too early to expect machines to detect a je ne sais quoi, even if it can be seen by us. As other For Millionaires blogger Ron Miller noticed recently, “it’s actually like AI-generated art, that has a look that is certain feel.”

That overall look and feeling ended up being made funnily obvious in a recently available test carried out using one of the best social media marketing records, Ugly Belgian Houses.