Bumble announced today that it’s launching a new AI-powered feature that is designed to help identify spam, scam and fake profiles. The tool that is new labeled as Deception Detector, is designed to act on destructive content before Bumble people previously find it.

In Testing, Bumble found that the tool was able to automatically block 95% of accounts that were identified as scam or spam accounts. Within the first two months of testing the tool, Bumble saw user reports of spam, scam and accounts that are fake by 45%. Deception Detector works alongside bumble’s moderation that is human.

The launch of the feature that is new as inner Bumble study revealed that artificial pages as well as the danger of frauds tend to be people’ top problems whenever internet dating, the business states. The Investigation additionally revealed that 46% of females indicated anxiety on the credibility of these matches that are online dating apps.

“Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception Detector is our innovation that is latest as an element of our continuous dedication to our neighborhood to aid make sure that connections made on our applications tend to be real,” said Bumble CEO Lidiane Jones in a statement. “With a focus that is dedicated women’s experience online, we recognize that in the AI era, trust is more paramount than ever.”

The Federal Trade Commission (FTC) reported last year that romance scams cost victims $1.3 billion in 2022, while the median reported loss was $4,400. The report stated that although romance scammers often use dating apps to target people, it’s more common for people to be targeted via DMs on social media platforms. For instance, 40% of people who lost money to a romance scam said the contact started on social media, while 19% said it began on a website or app.

The new tool is Bumble’s latest AI feature designed to make the app safer. The company’s dedicated app for finding friends in 2019, Bumble introduced a “Private Detector” feature that automatically blurs nude images and labels them as such in chats, allowing users to view the image or report the user.

Bumble is also using leveraging AI within. The software recently established icebreaker that is AI-powered that help users write and send a first message based on the other person’s profile. You can tweak the question or ask for another suggestion, but you can only use one icebreaker that is AI-generated talk.

It’s well worth noting that personal Detector and Deception Detector have been in used in both Bumble and Bumble for Friends.(*)