Google said that YouTube now has more than 100 million paid users across YouTube Music and YouTube Premium today. This number is up from the 80 million paid users the company mentioned in 2022.

Earlier this week, during its Q4 2023 earnings call, Sundar Pichai said that Google’s subscription business — which includes YouTube’s paid plans — has now crossed $15 billion annually.

The november company’s main business officer Philipp Schindler stated that advanced people tend to be supplying more worthiness to its lovers.

“YouTube Songs and Premium performed really. Premium people tend to be delivering more worthiness to your lovers and YouTube than also users that are ad-supported. On average, each Premium that is additional sign-up earnings for designers, songs and news lovers, and YouTube itself,” he said.

The search monster initially established YouTube musical in 2015. At that moment, YouTube provided a $9.99 per Red subscription for ad-free viewing that also allowed users to access Play Music month. In 2018, the Red subscription was rebranded to YouTube Premium.showed multiple unskippable adsIn the year that is past YouTube has actually cracked straight down on advertisement blockers by stating that these resources break its regards to solution. The movie service that is streaming to show a warning about preventing them from watching videos unless they disable ad blockers.

In the last years that are few in addition it attempted asking people to pay for to view movies in greater quality or

.10 more countriesSeparately, the business has actually established functions like mini-games and movie with improved bitrate to really make the Premium variation more appealing for users.

YouTube has actually broadened its Premium registration in over 100 nations. In December 2023, the business extended the providing to

, including Algeria, Cambodia, Ghana, Iraq, Joran, Kenya and Senegal.(*)YouTube is a huge element of Google’s company also it garnered $9.2 billion in Q4 2023 — up from $8 billion for similar duration year.(* that is last