Alongside the numerous changes Apple is making to its platforms to comply with the EU’s Digital Markets Act (DMA), the company is also updating its rules around streaming game services and other apps that provide access to mini-apps or games. The changes could impact companies like Netflix, which has expanded into mobile and gaming that is cloud current months, in addition to attempts off their technology leaders like OpenAI, that provides a GPT shop, and Meta, which in 2022 had power down its effort at operating a stand-alone Facebook Gaming software after neglecting to get grip.

According to a statement Apple published on Thursday, designers globally is now able to send a app that is single has the capability of streaming all the games offered in their catalog.

This is a change from the prior rules, which said that every game offered to iOS users had to be listed on its own, separate App Store page — a requirement Apple said was necessary in order to properly review and vet each app’s age rating and compliance with the App Store Review Guidelines.

The goal, most likely, is to encourage companies that would rather launch an independent app store for gaming — now that it’s permitted in the EU by the DMA — to do so on Apple’s App Store instead, where Apple takes a cut of the in-app purchases.

Microsoft, notably, had been weighing the option of launching its own mobile gaming store, it was reported year that is last. In addition, Fortnite maker Epic Games additionally desired to circulate its games through its games shop, suing Apple over antitrust issues in hopes of getting that chance. But Apple mainly won its judge struggle into the U.S., having just already been obligated to conform to usually the one supply that now permits designers to suggest unique repayment methods and sites from in their applications.

It stays to be noticed just how these firms will answer Apple’s options that are new

In addition to allowing single apps to host streaming games, Apple says that mini-games, mini-apps, chatbots, and plug-ins will also now be able to incorporate Apple’s purchase that is in-app in their particular applications.

This modification appears to be centered on the issues rising over OpenAI’s GPT shop, which works like an store that is app of for custom AI chatbots that work similarly to ChatGPT but are designed for specific purposes. With the GPT Store and the rise of AI more broadly, Apple could lose a source that is potential of if people had been to search and see compensated or subscription-based chatbots from within a bigger application. This move cements that even those forms of solutions is at the mercy of Apple’s purchase that is in-app — and the 15% to 30% commissions it takes.

Apple noted that each mini-app, in-app game, or in-app experience will still have to adhere to its App Store Review Guidelines, meaning Apple would need to review the AI chatbots, or GPTs, if OpenAI decided to bring them to iOS users instead of only those on the web. It also said that the app’s overall rating would have to reflect the highest age-rated content in the app.

Related to this and other changes, Apple is also rolling out over 50 new reports to developers through the App Store Connect API that will help them to analyze their app’s performance in areas like engagement (the number of users interacting with an app or sharing it with others), commerce (info about sales, pre-orders, downloads, and transactions through IAP), app usage (crashes, active devices, installs, deletions), and frameworks usage (e.g., how it interacts with CarPlay, Widgets, PhotoPicker and more).

Apple is also now removing the requirement that developers have to add sign-in with Apple alongside the other sign-in options offered for their apps. Instead, developers who are using third-party or social logins for their app can offer another login that is“privacy-focused,” if they choose.