The previous creator of a to-do lists app which sold for up to $200 million, comes home, nine many years later on, with just one more application to complete the thing that is same. Really? It’s a whole story that might be difficult to comprise, however it’s occurring.

I estimate you can’t hold a founder that is good. After selling his startup that is first lists app Wunderlist — to Microsoft in 2015, Christian Reber (pictured above) may have kicked right back along with his angel trading (he’s an investor in idea for example). Alternatively, he established a company that is new Pitch, for which he’s now had to find a new CEO. But long ago he also decided his app” that is“to-do itch needed scraping.

This He finally brought

out of beta week. It’s a smartphone and desktop app that takes the interface that is slick regarding the old Wunderlist and brings it to the twenty-first century.

Now, With family members, friends or even co-workers (that latter point is key to what comes next) before we get into why the heck Reber decided to jump back into a startup, let’s cover the basics of the app.

Superlist is a well-rounded to-do list app (it should be, it spent a whole 12 months being beta tested) which, unusually, allows you to split off personal to-do lists and share them. These to dos or tasks can also far be enhanced much more profoundly than many other applications for this kind: with lengthy records, pictures, you identify it, offering it much more firepower than comparable systems.

There normally a reasonably fundamental “AI” purpose that may switch unstructured email messages or Slack messages into jobs and other productivity tools to their contents like Gmail, Slack, GitHub and Google Calendar. The user that is minimalistic is user friendly, however the primary point to consider is Superlist is perfect for groups. You may make an inventory for a project, share it with a group and pack it full then of notes, files, tasks, images etc. The Pro account is $8 per month per user, but a account that is free really be enough for many people.

So Yes, it’s designed to be personal, but an interface is had by it that makes it easy to switch between personal and work spaces. Reber says he found when beta that is surveying, that many of those performedn’t desire to use their particular organization tools “due to privacy issues or functionality dilemmas.” Alternatively, they truly are much more likely, he states, to create their particular task that is personal list the work environment, and start using it there. In other words, Superlist has a horse that is“Trojan method where it’s going to utilize people’s individual task lists — which have work lists — to reverse to the enterprise.As when it comes to organization, it offers a highly experienced team that is founding Reber and Niklas Jansen (founder of Blinkist). To date, the ongoing organization has actually raised €13.5 million in capital from Cherry Ventures and EQT.Superlist application.

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What is vital to all this work is Reber is convinced there is certainly an area between preparation applications and apps that are to-list Superlist will fill. And you can bet he’s pissed-off that Microsoft turned his baby into a version that is rather boring of initial sight, then close it straight down. Ironically, Superlist doesn’t have integration with Microsoft 365. Possibly they have purchasing Superlist yet again?This is an conversation that is edited Reber on what he plans to do:


The full story is that in 2015, we sold, and I personally as a founder and the head of product, I felt I hadn’t actually finished the job. What we wanted to accomplish was a better app that is to-do works well with specific people, and therefore machines into groups, essentially. We’d wished to develop an item for folks to manage their individual along with their particular projects that are professional. Because out there you have tools like Things or Reminders. These are well-crafted tools to organize your life that is personal you’ll never ever deliver all of them to the business community because they’re certainly not designed for revealing and collaboration.For Millionaires: how about all of the preparation tools online?


In the industry globe, you have got resources like Asana,, Basecamp along with other items of computer software which can be enhanced for project supervisors. But we performed a complete lot of research that showed us 75% of users don’t use those tools. They get bought for the company but people don’t enjoy using them really. Whenever we marketed to Microsoft, Microsoft chose to rework the item to the Microsoft pile, but truthfully, the merchandise wasn’t in my situation. It was used by me. I respect the ongoing work, but i did son’t enjoy it.

There Have been other task-making and note tools though. What did you see that was wrong?

Evernote was this individual productivity that is first to make notes and take note of tasks and place in company cards. After which idea (I became a seed trader) took this to an level that is entirely new you have workspaces. You can add team members, you can collaborate on really document that is simple. We positively love the ongoing company and it grew into a $10 billion juggernaut in the productivity space. And I’m a charged power individual of idea. I personally use it in just about every project that is single in. But it always felt like, if someone built the successor of Evernote, why is no one building the successor of Wunderlist, like a team-first app for me? A collaborative app that is to-do bridges this gap between personal life and business life?

And I really honestly believe it’s a business opportunity that is multibillion-dollar. In my opinion it’s a market that is gigantic. Every person in in the global globe is working together with listings, arranging their particular life actually and expertly. I attempted as an angel trader to obtain the ongoing company that excited me but then COVID happened.

Why Did you be taken by it 3 years to create Superlist?

There had been hassles like really finding out just what the fuck is Superlist and exactly how do we resolve this dilemma? And exactly how do we result in the item experience great, special and not like an inexpensive copy that is wunderlist. So there was a lot of thinking and a lot of iterations and a bit that is little of conflict.

Did the thing is the chance when you look at the undeniable fact that we’ve had an explosion of resources for collaborative doing work, like Slack, groups, idea etc?

Apple Reminders is a really product that is personal. Asana is a very product that is business-oriented. We don’t yourself understand the reason why every company that is single this space is either working on the consumer space or the business space. But no one is tackling the problem that is real. Exactly what we noticed is social people want flexibility. They also want to add long paragraphs to a side that is quick, or they would like to include extra headlines or include pictures to the listings, accessories, PDFs, numbered listings an such like. That which we performed incorrect when you look at the computer software globe ended up being, for instance, Evernote ended up being exactly about records. And that is however the situation. Listings tend to be a lot more.

What will probably be the AI aspect?

We’re playing around with a whole lot of AI functions at this time, like ‘create myself a due diligence record for a fresh organization.’ Perhaps you could ask Superlist generate a summary that is short of something.

How Do you see this becoming more than simply a consumer something and app that integrates with other company systems?

You Can be a right part of multiple teams. You actually start using this product you bring your own software into a business by yourself, and then later on. And after that you simply begin arranging your listings at the job too. And after that you ask your peers to cultivate the united teams that you create. That’s the idea that we have here and that’s, I think, a nice part of the whole experience is that you can just switch these teams off and your work listings vanish. And you can disable your personal list if you’re in your work. You don’t have this ladder of switching between a ton of different workspaces.

It reminds me a bit of the Dropbox strategy where people would use it in their personal lives, because it was much easier than trying to use an intranet that is internal one thing.

Right. That’s everything we were unsuccessful at with Wunderlist. We’d tens of scores of people. All we achieved ended up being creating a interface that is nice manage shopping lists. But a couple was had by us of people utilizing it at Fortune 500 organizations, and not one of them paid. Not one of them actually welcomed their particular groups as it ended up being too messy. It simply performed work that is n’t. And I think that’s the challenge that we’re trying to try to focus on. How can you bridge this. How can you organize your work and life, however be sidetracked by either.

Do You see this being picked up on exit by Notion or Slack or Salesforce or somebody else?(*)Look it always sounds cheesy, but I don’t want to start a ongoing company to sell it. I didn’t want it with Wunderlist and I hope it can be avoided by us with Superlist. We discovered the way that is hard whenever you write a line of code, it can be overwritten the next day, the next month, or the next year, so nothing lasts forever. I also have to take my co-founder’s vote into the equation, like they turn their shares into real money and so on if they want to have an opportunity where. You will find constantly techniques we are able to discover to fix this. But we don’t need offer this. I do believe that Superlist is a decacorn, it very, very carefully, we don’t get into a feature war with competitors, and just really focus on our mission.(* if we just focus on executing)